May Small Business Social Media Success Stories
In the final installment of success stories celebrating National Small Business month, I’m featuring a round-up of SMOC graduates and their stories:
Carolyn Littell, a real estate agent in the north Georgia mountains (identifies herself as a “maverick”) was the first in her agency to offer her own website. Carolyn was considering taking an HTML class at a local college to build her own website, but after consultations with me, I saved her from that horrible fate (yikes!). Together, we built a wonderful website that Carolyn can maintain completely on her own.
The Quilt Professional Network, whose members range from award-winning art quilters to quilt historians to longarm quilters to appraisers, held their annual conference in Bird-in-the-Hand, PA in March to learn how to use social media to increase their business and gain new members. I presented multiple workshops to them on Facebook, Pinterest, blogging, and did one-on-one consultations with each member so they could identify their individual path to success.
Jenifer Dick, author and blogger, took Pinterest 101, and after her first week, saw more traffic coming from Pinterest than any other referring source. Go Jenifer (her blog and Pinterest boards are gorgeous and offer luscious eye-candy for quilters).
Marybeth Tawfik, owner of Cambridge Lane, a longarm quilting studio in Athens, Georgia, is celebrating her first anniversary in business. Marybeth is an Unlimited Class Pass student, and is focusing her efforts on Facebook, as well as consulting with me on writing a news release to promote her studio.
Anita Heady, art quilter also from Athens, GA, opened a boutique-style quilt shop in Chase Street Warehouse, an old cotton mill. Anita took Facebook classes to help her promote her art quilting and her shop to a wider audience.
Congratulations to these small business owners who are the backbone of the American economy. Bravo for investing in yourselves, your businesses, and helping our economy grow strong.