Category Archives for Social Media Case Studies

How a New York City-Based Small Business Pivoted for Higher Revenue [CASE STUDY]

New York city is the big time: if you can make it there, you can make it anywhere, right? What if your small business business revenue isn’t enough to “make it?” It happens. To the best of entrepreneurs. Mega-cities like New York and San Francisco have astronomical living expenses.  How can small business owners pivot successfully […]

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How to Run a Successful Crowdfunding Campaign – Interview with Ebony Love, LoveBug Studios

Update to Original Blog PostEbony has run another successful Kickstarter campaign, meeting her goal yet again! This time she launched her own line of exclusive fabric cutting dies, and after successfully meeting her original goal AND her first stretch goal, she is working towards her second stretch goal of $25,000! You can find her project […]

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How a Boston Bike Frame Brand Uses Social Media as Their Sole Means of Marketing [CASE STUDY]

In this exclusive case study, you’ll learn how a local handmade bike shop uses social media exclusively to market their business. You’ll discover how they invest just an eighth of their time to make personal connections with their audience.Case Study: Firefly BicyclesFounded in 2011, Firefly Bicycles is based in Boston, Mass., a city known nationwide for […]

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How a Local Candy Store Uses Social Media to Generate Sales after TV Exposure [CASE STUDY]

In this exclusive case study, you’ll learn how a local candy store’s appearance on national television doubled as an opportunity to learn how to make better use of social media. You’ll discover how they connect with their customers—near and far—in just a few hours a week. Case Study: Sweet Pete’s Based in Jacksonville, Fla., Sweet […]

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Social Media for Local Business [Case Study]: Local Neighborhood Meat Market on Facebook

Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism at Arizona State University. How can local businesses capitalize on social media marketing to compete with Wal-Mart and Costco’s deep discounting? This week’s case study focuses on a local meat market that uses their small, local […]

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Social Media for Local Business [Case Study]: Hair Salon on Facebook

How can local businesses capitalize on social media marketing to compete with chains and online competition? This week’s case study focuses on a local hair salon that uses their small, local status as their greatest asset, successfully monetizing social media marketing in a mid-size midwestern city.Case Study: G. Michael Hair SalonGreg Lee is the owner of […]

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Google Analytics for WordPress: Easily Measure What Matters

The final installment in my WordPress Website series demystifies how to useGoogle Analyticsfor WordPress. First, what is Google Analytics? It’s a measurement tool that analyzes the traffic to your website. If you’re a statistics geek, you’ll love it and won’t need to read this article. You’ll feel right at home. If you’re not a stats geek, […]

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