It’s that time of year again . . . . . . when I offer a round up of the latest case studies from the SMOC blog. Learn from these savvy small business owners: they’re achieving huge success with social media marketing, and so can you. In 2013, we published a comprehensive list of 13 social media marketing […]
Continue readingForget the myth of the starving artist . . . . . . today, you’ll learn how you can do what you love and sell it using social media marketing.In fact, you’re going to want to bookmark this post. It’s a long one, full of actionable marketing & sales tactics you’ll want to return to later. Go […]
Continue readingNew York city is the big time: if you can make it there, you can make it anywhere, right? What if your small business business revenue isn’t enough to “make it?” It happens. To the best of entrepreneurs. Mega-cities like New York and San Francisco have astronomical living expenses. How can small business owners pivot successfully and increase their […]
Continue readingUpdate to Original Blog PostEbony has run another successful Kickstarter campaign, meeting her goal yet again! This time she launched her own line of exclusive fabric cutting dies, and after successfully meeting her original goal AND her first stretch goal, she is working towards her second stretch goal of $25,000! You can find her project […]
Continue readingIn this exclusive case study, you’ll learn how a local handmade bike shop uses social media exclusively to market their business. You’ll discover how they invest just an eighth of their time to make personal connections with their audience.Case Study: Firefly BicyclesFounded in 2011, Firefly Bicycles is based in Boston, Mass., a city known nationwide for […]
Continue readingIn this exclusive case study, you’ll learn how a local candy store’s appearance on national television doubled as an opportunity to learn how to make better use of social media. You’ll discover how they connect with their customers—near and far—in just a few hours a week. Case Study: Sweet Pete’s Based in Jacksonville, Fla., Sweet […]
Continue readingEditor’s Note: Amanda Jensen is a summer intern at Socialmediaonlineclasses.com. She’s a student at the Walter Cronkite School of Journalism at Arizona State University. How can local businesses capitalize on social media marketing to compete with Wal-Mart and Costco’s deep discounting? This week’s case study focuses on a local meat market that uses their small, local […]
Continue readingHow can local businesses capitalize on social media marketing to compete with chains and online competition? This week’s case study focuses on a local hair salon that uses their small, local status as their greatest asset, successfully monetizing social media marketing in a mid-size midwestern city.Case Study: G. Michael Hair SalonGreg Lee is the owner of […]
Continue readingHave you considered Facebook ads but just weren’t sure if they would produce results for you? Do you wonder if your small budget is too small to compete with mega-brands for ad space? This case study of a local business who achieved a stunning 1,200% return on investment (ROI) on an ad of $50 will prove […]
Continue readingThe final installment in my WordPress Website series demystifies how to useGoogle Analyticsfor WordPress. First, what is Google Analytics? It’s a measurement tool that analyzes the traffic to your website. If you’re a statistics geek, you’ll love it and won’t need to read this article. You’ll feel right at home. If you’re not a stats geek, […]
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