Whether you’ve just started with ActiveCampaign or need help in optimizing your emails and marketing automations, this comprehensive guide offers advice, tutorials, infographics, and videos you won’t find anywhere else.Bookmark this post so you can return to it: do one of the actions recommended each week, and you’ll transform your ActiveCampaign account from lackluster to […]
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If you want more leads and sales for your small business . . .. . . eventually you’re gonna need a Facebook ad.Here’s the hard truth: most Facebook ads fail. Especially right now, during COVID. According to a recent Harvard Business Study article, trial-and-error is a huge part of getting new leads during the pandemic. […]
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Welcome to your practical guide to NOT going stir crazy during the global COVID-19 pandemic (or life’s other challenging times we find ourselves unprepared for). Many of us are quarantined or practicing social distancing, meaning we are isolated from the activities we cherish and the people we love. This guide in entirely a gesture of goodwill […]
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This blog post won’t be like any other you see from me: it has no offers, no case studies, nor anything for you to buy. What you will hear from me is advice you won’t get from anyone else (pay special attention to recommendation #3).Today, I’m sharing with you how to protect your business from […]
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The Black Friday/Cyber Monday season is so competitive and expensive for Facebook advertising, many small businesses feel like they simply can’t compete . . .. . . we’re about to bust that myth wide open. Our client didn’t want to tackle complicated Facebook ads on her own (she was busy running the business), so she trusted […]
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In September of 2018, I took over the social media marketing for Cabins of Birch Hollow, a 300-acre resort property in Stanton, Kentucky offering 10 deluxe rustic-style cabin rentals. The co-owner, Kay Harris, built a thriving vacation rental business, but wanted someone else to manage the social media marketing. It was my first time running a […]
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Instagram is THE hottest social network and has been for several years.Why? You get a streamlined newsfeed making it easier to read —without the political rants and drama you see on Facebook.How Can Instagram Marketing Help my Small Business?Instagram is a branding social network. It’s terrific for visibility, engagement, and creating relationships with your followers. […]
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“I feel like I need a Twitter-to-English dictionary!” — M. Roe, Socialmediaonlineclasses.com intern Does that sound familiar? Think Twitter isn’t for you because you’re not Donald Trump or Justin Bieber? Think again! Twitter is Maria Peagler’s (SMOC’s founder) favorite network for connecting with industry influencers, authors, and all kinds of fascinating people. It compresses “six degrees […]
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Where will you get all the images you need for Facebook, Instagram, Pinterest, your LinkedIn headshot, YouTube thumbnails and your blog? Just thinking about it can be overwhelming . . . . . . and do you really want to resort to bland stock images? So what’s an entrepreneur to do? The answer is in your back pocket. Your smartphone […]
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Canva.com is the most popular online graphic design tool — with good reason: it’s free, and incredibly simple to make great designs without being a photographer or graphic designer. It does have a learning curve however: it’s user interface is unlike anything else you’ve likely ever used before. So in this ultimate guide, I’ll show […]
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