All Posts by mariapeagler

Instagram Marketing Infographic: 64 Instagram Marketing Strategies

<< Click on the infographic to download your own full-size pdf version.

Instagram is THE hottest social  network and has been for several years.

Why? You get a streamlined newsfeed making it easier to read —without the political rants and drama you see on Facebook.

Download your full-size PDF of the Instagram Marketing Infographic: with 64 proven tactics in 8 categories, you can select one tactic from each category and combine them for a potential 4 million unique marketing campaigns to grow your small business.

​How Can Instagram Marketing Help my Small Business?

Instagram is a branding social network. It's terrific for visibility, engagement, and creating relationships with your followers.

​You can, however, use Instagram for far more than branding: you can generate leads and sales — if you use it innovatively. That's what this Instagram Marketing Infographic teaches you how to do — updated for 2019 & 2020.

64 Innovative Instagram Marketing Tactics

Try combining tactics from each category to come up with new marketing ideas that will put you one step ahead of your competition. Check out the marketing campaign generator below this list of proven marketing tactics:

  1. Use your brand name for SEO
  2. Include your website URL in your bio
  3. Describe your business in your bio
  4. Use SEO keywords in your bio
  5. Show your personality
  6. Use your headshot as your profile pic
  7. Avoid using your logo as your profile pic 
  8. Keep your bio updated: change URL for important offer
  9. Take Instagram images using the app on your phone
  10. All images are 1080 pixels square
  11. You can crop images in the Instagram app
  12. Use appealing filters to give your image a trendy look
  13. Flat lays of products are hugely popular
  14. Share product reveals
  15. Snap event photos 
  16. Feature client testimonials
  17.  Use a brand hashtag in captions
  18. Identify trending hashtags (use search)
  19. Create event hashtags to use in captions
  20. Use up to 30 #hashtags per post
  21. Use only relevant #hashtags - don't spam
  22. Hashtags can contain only alphanumeric characters
  23. Be specific & relevant in your hashtags
  24. Use search terms as hashtags 
  25. Use tags to mention followers
  26. @Username mentions & links to follower
  27. Followers notified of your @mentions
  28. Tagging increases your engagement
  29. Can use tags in Stories
  30. Tag team members - feature them & their work
  31. Tag customers — think case studies, testimonials
  32. Add tags in captions & comments 
  33.  Connect Instagram & Facebook
  34. Can send posts automatically to a Facebook profile or page
  35. Connecting the two social networks makes it easy to post to both 
  36. Can also connect Twitter to your Instagram account 
  37. Automatically send to posts to Twitter
  38. Use a shopping cart? Connect it to Instagram!
  39. Automate marketing by connect Instagram to Zapier
  40. Include your Instagram link in your email marketing 
  41. Record live videos or upload recorded videos to Instagram
  42. Video is 3-60 seconds
  43. Live videos disappear after 24 hours
  44. IGTV in your branded Instagram video channel
  45. IGTV is recorded videos only
  46. IGTV videos can be up to 10 minutes long
  47. Want your videos to last longer? Save live videos to Instagram      Stories
  48. Then save that video story to Highlights to make it display permanently on your profile
  49. Instagram provides analytics on business accounts
  50. You can block followers
  51. You can add an Instagram account admin in Facebook Business Manager
  52. Tap Activity to see Likes & Comments  — no Shares on Instagram
  53. Want to Unfollow someone? Do it from their Profile
  54. You can post to Instagram using a 3rd-party management tool like Hootsuite, SproutSocial or Loomly
  55. Search for #hashtags to use in your posts
  56. Use search to find brands and people you know
  57. Use Instagram Stories: 10-second images and/or 15-second videos
  58. Stories disappear after 24 hours
  59. People can Comment on, but not Like Stories
  60. Stories appear above your feed, horizontally
  61. Stories tend to be more informal than feed posts - images/videos don't have to be "perfect"
  62. Story images are 1080 x 1920 pixels 
  63. Stories are outstanding for branding
  64. Got an upcoming product launch? Announce it via a Story

Here's how to combine these Instagram marketing tactics into an innovative campaign customized for your unique business:

#

Category

Description

2

Profile

Include website URL in bio

14

Images

Share product reveals

24

Hashtags

Use search terms as hashtags

32

Tags

Use @mentions in captions & comments

34

Integrate

Automatically send to Facebook

41

Video

Broadcast live or upload recorded video

51

Manage

Add admin in Facebook Business Manager

64

Stories

Announce product launch

I chose the tactics above to create a product launch campaign:

  • include the link to the product in my bio
  • share a sneak peek of the product using an image
  • use a search term as a hashtag to increase the post's visibility
  • tag team members, colleagues or influencers in the caption & comments
  • automatically send the post to Facebook
  • do a live video announcing the new product
  • add an admin in Facebook Business Manager to help moderate and engage with comments
  • offer more details about the product in a story

What You Should Do Now

Whether you're already experienced with Instagram marketing or a beginner, this infographic has plenty of quick tips and ideas to fuel truly innovative campaigns. Keep it handy for a potential 4 million ideas on how to promote your business on Instagram.

Don't forget to download your Instagram Marketing Infographic here:

instagram marketing infographic 2020 Socialmediaonlineclasses thumbnail

Branded Content Design Live Webinar + Recording + MP3 Audio + Infographic

Join Maria Peagler for this 30-minute live webinar: Branded Content Design:

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, June 21, 1pm ET, 5pm GMT

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

How to Design Branded Content

"I'm so frustrated!"

That's a quote from an SMOC member trying to design content for her small business . . . 

. . . without it looking like a ransom note of mismatched fonts, colors and images.

As small business owners we wear many hats, including that of graphic designer. Except, we're not. We don't have those amazing design skills.

But when you need a piece of content fast — and need it to look professional — what can you do? How can you make your content look like a graphic designer did it?

That's what you'll learn in this month's bonus webinar: how to design branded content for your small business, including how to:

  • make your content instantly recognizable
  • choose fonts, colors & design elements that reflect your business 
  • design your content so that it's visually exciting (without looking like a circus)

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar Ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com membership enables you to:

#1: Access 2 Billion Customers in Only 10 Minutes

Pick the class you need, go directly to the lesson you want, and learn in 10 minutes. Get in, get what you need, and apply it right away.

social media training facebook

#2: Get Results in Less Time

social media training infographics socialmediaonlineclasses.com

Get instant access to infographics that teach you how to get more fans, sales, and increase your SEO. You get access to every infographic included in our online classes.

#3: Put an End to Social Media Overwhelm

Select the Learning Track right for your goals and your business, and you can navigate instantly to the resources providing the results you need.

learning tracks social media training

#4: Get 1:1 Coaching with Founder Maria Peagler

social media training coaching maria peagler

Get 1:1 coaching time with Maria every month when you join at the 3-Month level and above.

Plus, you get instant access to a private online community of peers eager to connect and discuss what’s worked for them.

Webinar Transcript

​Maria Peagler: ​ So there's going to be three things that you're going to do for designing branded content.

​The first thing is you want to know your audience. Why does that make a difference in designing content? The design decisions I would make for a millennial audience for a retail brand would be completely different than the design decisions I would make for a business to business brand whose clients are over 40. Those two things would look 180 degrees different.

​Lisa, who is a fabric dyer, has quilters who are her main customers, and they're mostly over 40 and female. So that means that she's going to make some very particular design decisions. Probably font sizes are going to be a little bit bigger because over 40, your eyes are not what they used to be. Then you're going to follow some very simple design guidelines. For this, I'm going to show you a bunch of examples.

​The first thing we're going to talk about is clean design. What does that mean? I'm going to show you a website that is designed to be consumed on a mobile phone. This is Dunkin Donuts. Any kind of retailer is going to have a website that's designed to be consumed on mobile. They are using clean design here, which means they've got a full width page, no sidebars. That doesn't mean that you don't use sidebars anywhere on your website, but there's two places in particular that you don't want a sidebar. The first one is on your homepage, and the second one is on any landing pages that you have. Those are pages that have one particular focus, which is to get people to opt in, a sales page to get people to buy. A sidebar is a distraction, and you don't want that.

​Here, Dunkin Donuts is using a full width page, very large text, it's at least 16 point, a lot of white space, even here where it's not necessarily white, they've got a lot of space here. They're not cluttering it up with a bunch of stuff. You don't have to figure out where to look. This website has its own visual hierarchy, meaning it's immediately apparent where your eye needs to go. That is clean design. And I also have a link here if you want to go take a look at their website during the replay. This is the SocialMediaOnlineClasses.com website. Mine is not quite as clean as Dunkin Donuts, but what I'm offering is a little bit more complicate. Again, it's the home page, there are no sidebars on here. I'm using very large text, it's at least 16 points, a lot of white space, uncluttered design. And there's also something else I want you to notice here.

​I have, I think five colors, maybe six in my logo, but I'm not using them all on the same page. My branding is mostly blue with a little bit of green. I will use other colors with it, but blue is a color that signifies trust. And for a B to B website in brand, that's important. I like using blue, I'll use green a lot as well, but you'll see here, we'll talk about color pallets later, but just because you have a lot of colors in your logo or branding, doesn't mean you want to use them on every piece you have. You want to keep things clean.

​I also do this in email. That's a change for me. When I first started doing email marketing, I was using those beautifully designed templates that come with every email marketing tool, but it was too complicated. And I also realized that the only emails people got that used those types of templates, were promotional emails, and I wanted my emails to look like they were coming from a friend, and that's going to be mostly text. So it's full width. Again, there's not a bunch of columns on it with a bunch of graphics. I use 16 point text in my emails. That's really important. And if you don't get anything out of this but this one thing, I would say this is the one thing that you need to do above all else is use at least 16 point text in your marketing emails, and any emails that you send. Because when you're looking at something on a mobile phone, 12 point is mighty small. Don't make it hard for people to read what you're sending them. Again, it's one column, it's full width, lots of white space, very uncluttered design.

Your Best Five Pieces of Content Live Webinar + Recording + MP3 Audio + Infographic

Join Maria Peagler for this 30-minute live webinar: ​Your Best Five Pieces of Content:

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, May 17, 1pm ET, 5pm GMT

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

Develop Your Best Five Pieces of Content

Every business needs it: content.

But, we're all generating far more content than ever before, resulting in a . . . 

. . . content glut.

There - I said it. Yes, the internet is now replete with blog posts, white papers, videos, and images that provide little in the way of value beyond their owner's desperate attempts to rank in online search and get free traffic.

Is most of it any good?

Not really.

Which makes building outstanding content easier and more important than ever.

So in this month's bonus webinar, you'll learn how to make your business stand out with your best five pieces of content, including:

  • ​what topics your content should cover (and what to avoid)
  • ​what format your content should take
  • ​how to develop content so good your audience can't wait to share it

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar Ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com membership enables you to:

#1: Access 2 Billion Customers in Only 10 Minutes

Pick the class you need, go directly to the lesson you want, and learn in 10 minutes. Get in, get what you need, and apply it right away.

social media training facebook

#2: Get Results in Less Time

Get instant access to infographics that teach you how to get more fans, sales, and increase your SEO. You get access to every infographic included in our online classes.

social media training infographics socialmediaonlineclasses.com

#3: Put an End to Social Media Overwhelm

Select the Learning Track right for your goals and your business, and you can navigate instantly to the resources providing the results you need.

learning tracks social media training

#4: Get 1:1 Coaching with Founder Maria Peagler

Get 1:1 coaching time with Maria every month when you join at the 3-Month level and above.

Plus, you get instant access to a private online community of peers eager to connect and discuss what’s worked for them.

social media training coaching maria peagler

Webinar Transcript

All right when it comes content, and this could be anything from a flier for an event, it can be your website, social media, your blog, images, video, anything. Any kind of content that you are developing for your small business. Which describes you?

​Are you more of the one billion served, you just want to churn out that content, get it done, and get it served up, and it was good while it lasted but then it's over and you've moved on to the next thing. Or are you more like a fine wine that gets better over time?

​It's really a decision of quantity or quality, and I'll tell you my perspective on this and why I'm framing our webinar this way. Content is not new, you know we've called it something different before the digital age. We called it writing, or developing a flier or developing a marketing piece. It's always been content, we just called it something different.

​I figured out very early on in my writing career when I was an author. You know I would work really hard on a book which would take about nine months. I would send it off to the publisher, and I was really proud of it, and probably my best feeling was it was done.

​You know it was done and I could move on to something else. Well it was never done, because it needed to be updated. What I figured out was it was better to focus on those content projects that had a long life span rather than the little short quick things that might be easy to do, but they didn't last very long. That is what we are going to be taking a look at today, is how you can use, again, the 80/20 rule, and in every webinar I talk about this, especially for small businesses.

​We're gonna be looking at not every piece of content that you need to make, but the 20% of the content that is gonna make the most significant impact on your business. I will tell you as we go along, for each piece of content, how and why it plays into the 80/20 rule.

​We're gonna be looking at five pieces of content, and that's it. Just five, and that kind of surprises people. They think they need to have a ton of content. Not really. If you start off with these five pieces, no matter where you are in your business, whether you are just starting out or whether you've been in business a long time, and you might need to feel the need to freshen things up. These are gonna be the five pieces of content that are gonna make the biggest impact on your business.

​I want you to think of these as building blocks, almost like legos. You're gonna take the content that you develop and use it interchangeably. So you'll take a piece of content that you created and use it somewhere else, or maybe a piece of one and use it somewhere else, and eventual what you'll be able to do is to repurpose that into a lot of different content.

​That's what I'm gonna be showing you how to do today, and I'll be showing you examples with things that we've done here at SocialMediaOnlineClasses.com.

​Okay. So without further ado, what is the number one piece of content that you need for your business? Drum roll please. It is your website home page. Now why is this number one? Well because just about anyone who is going to do business with you is going to see this. It is start here on a map, is gonna be your website home page. So that's why it fits into that 80/20 rule.

​Let's take a look at what your website home page should have.

Google Adwords for Small Business Live Webinar + Recording + MP3 Audio + Infographic

Join Maria Peagler for this 30-minute live webinar: Google AdWords for Small Business:

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, April 19, 1pm ET, 5pm GMT

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

Think AdWords is Too Expensive for Your Small Business?

I did too.

Until I finally cracked the AdWords code, after years of trying.

Even if you've failed at AdWords before, you'll be shocked to find out how inexpensively (and simply!) you can advertise here and see a positive ROI.

Without an agency or a huge budget.

In this month's webinar, you'll learn:

  • ​whether you should use Search ads or Display Network ads
  • ​how to keep your ad costs from spiraling out of control
  • ​how to target only those people most likely to buy from you

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar Ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com membership enables you to:

#1: Access 1.5 Billion Customers in Only 10 Minutes

Pick the class you need, go directly to the lesson you want, and learn in 10 minutes. Get in, get what you need, and apply it right away.

social media training facebook

#2: Get Results in Less Time

Get instant access to infographics that teach you how to get more fans, sales, and increase your SEO. You get access to every infographic included in our online classes.

social media training infographics socialmediaonlineclasses.com

#3: Put an End to Social Media Overwhelm

Select the Learning Track right for your goals and your business, and you can navigate instantly to the resources providing the results you need.

learning tracks social media training

#4: Get 1:1 Coaching with Founder Maria Peagler

Get 1:1 coaching time with Maria every month when you join at the 3-Month level and above.

Plus, you get instant access to a private online community of peers eager to connect and discuss what’s worked for them.

social media training coaching maria peagler

Webinar Transcript

And so we're going to take a look at Google Adwords, specifically for small business. Now, I cannot tell y'all how unusual it is for someone to be focusing on Google Adwords for small business. Really, those topics don't exist because most people will tell you it's too expensive for small business, but what we are going to do be doing is ignoring 80% of what Google offers in Adwords and focusing on the 20% of what they offer that works for small business.

Now, I recommend this approach in the Facebook 103 class as well. I want to show y'all this. In Facebook 103, one of the lessons is the 80/20 Rule of Facebook Advertising, and here, I got into, if you go through to this lesson, the four things that are the 80/20 rule for Facebook advertising. This is great for Facebook. Do not think these rules apply to Google Ads because they're totally different, and that's what we're going to be going over today is what is that 80/20.

​It's going to be very confusing when you go in to do your own ad, but if you focus on what I'm telling you, the options to use in Google, you can ignore all the other stuff.

​So, let's go ahead and take a look at the types of Google ads. Now, Google has a lot of different ad products, but for small businesses, there's really two types of ads that are going to be the easiest and the most affordable to use, and those are search ads and display ads.

​Now there are also something called shopping ads, and Robin, this is something that your marketing agency has talked about doing with you before. It requires integrating with Magento, your shopping cart, and so it's not one of the easier things to do. So it's not something I'm going to be focusing on today, but that might be something that you want to talk to them about, but for today, we're focusing on search and display.

​Now, what are the differences? Well, a search ad is the result that you get from doing a Google search. For example, if I'm on Google, and I search for social media training, the first four results I see at the top of the page are ads, and Google is very good about being transparent about that. It's showing you that this is an ad, and that differs from display ads. Display ads are image ads that you see online, not when you're searching, but when you're browsing.

​So here is a display ad for social media online classes. Notice here that it has an image and text whereas a search ad is just text. That's it. So, that's the main difference.

​Now, which should you use? Well, here's my recommendation. If at all possible, I recommend that you use a search ad. Now, why is that? Because a Google search ad gives people the right answer when they're looking for it. It's immediate answers to the solutions that they're looking for right now, and there is simply no substitute for that. It's the best possible opportunity you are ever going to have. It's the most relevant to people's needs. That's the upside. The downside is that they are the most expensive of the two ad types.

​So, if search ads is my number one recommendation, but if your keywords are too expensive like they are for me, then you can use display ads. Now, this is what a display ad looks like, and it appears when you're browsing online, and that's the key. You're not appearing when people are searching for a solution, you're appearing when they're surfing on the web, and I'm going to give you an example of this.

​I am buying something to create a sketchbook, and it's a pretty expensive punch, and I was looking very late at night one night for what my options were, and then I was on Facebook, and literally, this was like 1 a.m. I'm on my phone, and I see an ad. Somebody has re-targeted me because I was on their website, and they're re-targeting me while I'm browsing. So I wasn't necessarily ... Their ad didn't come up in search, but because I had been on their website, they were re-targeting me with a display ad.

​The best thing about display ads is they're less expensive. However, they are not as effective. I just have to be candid with y'all. But, I'm going to show y'all how I use them, and I've been quite happy.

​All right, so let's built some ads. We're going to built a search ad. We're going to build a display ad, but first I want to show you the ads that our members have run, the ads that I've run so that you can get an expectation of what it is we're actually going to be building.

Who Owns Your Website? Live Webinar + Recording + MP3 Audio + Infographic

Join Maria Peagler for this 30-minute live webinar: Who Owns Your Website:

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, March 15, 1pm ET, 6pm GMT

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

Do You Know Who Owns Your Website?

Did you work with a website developer or marketing agency to build your website?

Do you have a business partner?

If you answered yes to either of those questions, then you may not be the owner of your business' website.

That comes as a shock to many entrepreneurs, who usually make this discovery in times of a crisis.

In this month's webinar, you'll learn:

  • how to determine who owns (and ultimately controls) your website 
  • what happens to your website if you & your business partner split
  • how to manage your website (without having a computer science degree)

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar Ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com membership enables you to:

#1: Access 1.5 Billion Customers in Only 10 Minutes

Pick the class you need, go directly to the lesson you want, and learn in 10 minutes. Get in, get what you need, and apply it right away.

social media training facebook

#2: Get Results in Less Time

social media training infographics socialmediaonlineclasses.com

Get instant access to infographics that teach you how to get more fans, sales, and increase your SEO. You get access to every infographic included in our online classes.

#3: Put an End to Social Media Overwhelm

Select the Learning Track right for your goals and your business, and you can navigate instantly to the resources providing the results you need.

learning tracks social media training

#4: Get 1:1 Coaching with Founder Maria Peagler

social media training coaching maria peagler

Get 1:1 coaching time with Maria every month when you join at the 3-Month level and above.

Plus, you get instant access to a private online community of peers eager to connect and discuss what’s worked for them.

Webinar Transcript

Today, we are going to be empowered. And after this webinar, you're gonna know exactly who owns every single element on your website. You're gonna know how to hire a website freelancer that you can trust and how to structure the project so that the work gets done on time and on budget. And you're also gonna know how to do basic website tasks yourself, which is really, really important. There are just certain things that you need to be able to do on your own website.

​All right, so let's talk about the elements of your website and how you can find out who owns them. These are the four different elements of your website. You have a domain name, like amazon.com, socialmedia.com, cabinsofbirchhollow.com, thevalleyhive.com. Your domain name is basically the URL that is your address on the internet. Now, that is separate from your website, and most people don't understand that. It's separate. Your website hosting is where your website lives. Again, that's separate from your domain name. And most people buy their website hosting and domain names through GoDaddy. I have some other recommendations, but GoDaddy is a perfectly fine company. All of my domain names are there, and I have hosting for my minor websites there. I don't have it for my major website. But for most people, it's fine.

​You also have the content on your website, which could be the design itself. It could be the images, the text. Anything that you have on your website, your store catalog, your reservation system, whatever that is, that's the content on your website. Who owns that? And then you have your website software, plugins, and tools. Who owns those? If your software developer own the license, do you own it? It's a fair question. So we're gonna look at all these.

​So first, who owns your website domain and hosting? Well, a lot of times what I have found is that if you hire a website developer, they will often put things in their own name, just because it's easier. I don't think that most of them are trying to mislead you. It's just easier to have things in their name and go to their email, because they can complete your project faster. However, a lot of times they won't change it over to be in your name, or sometimes they just wanna own it. So here's how you can find this out. There's two tools that I'm gonna give you access to, and they're both free. The first one is icann.org. Now, I'm gonna put this in the chat window.

​Oh, and [Marge 00:03:10] says, "I also have suggestions for website hosting. I recently left GoDaddy, who was always trying to sell me something." Yes, they will, Marge. They're big on the upsell. I'm actually a big fan of GoDaddy, though. They have 24/7 telephone support, and that's something that I recommend that everybody has access to.

​Okay, ICANN is the international organization that regulates domain names, and so you can go here and enter in your domain name and it will tell you who owns it. So I'm gonna put in my domain name and click, "look up." And then I have to confirm that I'm not a robot. Okay. So it's gonna show you a lot of stuff, here. Basically you wanna look at all this registration, admin, and tech contact. The registrant is really the most important thing, because that is who your website is registered too, that domain name. You see my name and address here.

​The other thing that you wanna look at is registrar. That is where your domain is registered. And here you can see it's registered with GoDaddy. That's important. You want to know who owns it and where is it. Because that way, if you can see somebody else owns it, you need to make some changes. They either need to put it in your name, or you need to change your domain name.

Social Media Post Templates: Live Webinar + Recording + MP3 Audio + Infographic

Social Media Post Templates Webinar Transcript

Join Maria Peagler for this 30-minute live webinar: Social Media Post Templates:

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, February 15, 1pm ET, 6pm GMT

GET WEBINAR FREE WITH MEMBERSHIP

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

Need Social Media Post Ideas?

What will your next Facebook post be? What about Twitter?

Will you use the same content for LinkedIn? Should you phrase it differently? Use the same image?

Social media marketing gets complicated when you’re posting to multiple social networks: what’s the etiquette for each? What should I do differently on Instagram than I do on Pinterest?

That’s what our members want to know, so in this month’s webinar, you’ll learn:

  • what the best post format & type is for each social network
  • how to increase your Reach & Engagement (using a simple tactic)
  • my top 3 posts from each network (swipe these for your own social media marketing)!

Plus, plenty of time for Q&A, so come with questions, so sign up today!

GET WEBINAR FREE WITH MEMBERSHIP

Digital Marketing Tools: Live Webinar + Recording + MP3 Audio + Infographic

Join Maria Peagler for this 30-minute live webinar: Digital Marketing Tools for Small Business:

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, January 18, 1pm ET, 6pm GMT

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

Which Digital Marketing Tools are Best for Small Business?

Does it seem like 10 new digital marketing tools debut every week? It's easy to get Bright Shiny Object (BSO) syndrome and get distracted from your core business . . . 

. . .  so how do you know which ones are essential, and which ones you can skip?

In this month's webinar, you'll learn:

  • the digital marketing tools I rely on every day (these are my must-haves!)
  • which tools are free, the best values, and way too expensive (don't waste your money or time on these last ones!)
  • my fast-track tips on each tool so you can skyrocket your results 

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar Ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com membership enables you to:

#1: Access 1.5 Billion Customers in Only 10 Minutes

Pick the class you need, go directly to the lesson you want, and learn in 10 minutes. Get in, get what you need, and apply it right away.

social media training facebook

#2: Get Results in Less Time

social media training infographics socialmediaonlineclasses.com

Get instant access to infographics that teach you how to get more fans, sales, and increase your SEO. You get access to every infographic included in our online classes.

#3: Put an End to Social Media Overwhelm

Select the Learning Track right for your learning style and your business, and you can navigate instantly to the resource providing the content & the results you need.

learning tracks social media training

#4: Get 1:1 Coaching with Founder Maria Peagler

social media training coaching maria peagler

Get 1:1 coaching time with Maria every month when you join at the 3-Month level and above.

Plus, you get instant access to a private online community of peers eager to connect and discuss what’s worked for them.

Webinar Transcript

Now, these are my favorite digital marketing tools, and I've expanded this beyond social media marketing because a lot of these are tools that go far beyond that. They're how to measure your marketing results, they're tools on how to post for social media, which makes things a lot easier. You can write a post once and share it to multiple social networks. Images are something that we all need these days, and I've got some favorite image creation and editing tools that I use. I'm also going to share with y'all the tools that I use for making my infographics.

Now, I realize not everyone is going to be interested in that, but I've had a lot of questions about that, so I'm going to share those as well, and I promise you, they are not what you think because my goal is to use the simplest tool possible. People are shocked when they learned what I use to create my infographics. Then lastly, I'm going to share with you one tool that I use for SEO. SEO tools are astronomically expensive and this one has a free and a low-cost paid version, so I'm really excited about sharing these with you guys.

Let's first take a look at the measurement tools. These are the tools that you use to analyze how well your marketing efforts are doing. Is what I'm doing working? Is it not working? What do I need to change? Before I go on, I want to see if we had any other answers to our questions, and it doesn't look like we did. Nobody else put what you wanted to learn. Okay.

"Start with the end in mind." This is one of my favorite quotes from the late Stephen Covey who wrote 7 Habits of Highly Effective People. Any time you are considering a tool, ask yourself, what is it that I want to get out of this? What is this tool going to do for me that I can't do now, and is it going to be worth it for me to pay for it, to learn how to use it, and maintain it.

In this case, analytics. Ultimately, what we want to do is grow our businesses, and analytics helps tell you whether or not you're doing that. Now, these are the four analytics tools that I recommend that you use for social media marketing. It's Facebook Insights, Twitter Analytics, Pinterest Analytics, and also, YouTube Analytics.

Now, there's a couple of social networks here that are conspicuously absent. One is Instagram. Now, Instagram does have analytics, but people cannot click on Instagram to go to your website. Really, what Instagram is showing you is what was the most popular, where are your followers coming from, and those are nice, but ultimately, I want to be focusing on people who are coming to my website. Now, I know that a lot of y'all really rock Instagram. I know Mavis does a great job on that. I know Robin's team does fantastic job on that, and I'm not saying don't use it. I'm simply saying that the analytics are not as complex, and it's pretty simple. Definitely take a look at it, but that's not one of the things that I'm going to be sharing today.

There's also one I did not list on here that we'll be taking a look at, which is Google Analytics. I'm going to share with y'all where you can find these and my best tip for using each of them. Now, the best part about these is that they're all free; however, I know from my own website analytics that the lessons that I offer on insights and analytics are some of the least taken lessons. It's just not anybody's favorite thing to do to go look at data, and I get it because as y'all have heard me say before, I am not a numbers person. I'm going to show you where each of these are and how to get to them, and then I'm going to give you my best tip for using each one.

Here on Facebook, to get to your insights, you need to go to your business page. Now, I have to get to my business page a little bit differently because I'm in business manager, but I'm going to go to my business page, and once you're on your business page, what you want to be looking at is insights right up here at the top. Facebook will give you a ton of data here, telling you all kinds of stuff. Now, I'm a big believer in the 80/20 rule. You don't need all of this. You just need the little bit that's going to tell you what's critical for your business, and ultimately, in Facebook, it's going to be about your posts.

Now, I have lesson 20 in Facebook 101 is all about using Facebook Insights, finding out who your fans are, what their demographics are, what your most popular time to post is, all that stuff. My best tip for this for today is to look at your posts, and I'm going to ignore this right here, and I'll tell you why in a minute, but what you want to be looking at are the posts and the reach and engagement you got. That's the biggest thing that you want to do.

Now, my best tip for this is export this data. Here's why I say this. Export this to a spreadsheet. Facebook has quietly removed the ability to sort by any of these important metrics. You cannot sort to see your most popular post by reach or engagement. They used to have the ability to do this, and they took it away. What I recommend that you do is go here to overview and export your data. Here, you can do page data or post data. I recommend post data. I think you can do this for the last 90 days. You can do it once a quarter. It won't go past that. Do it as a CSV file because for some reason, Facebook's Excel files seem to have a lot problems. Then the layout is, let's see, you want all page post data. You want all of that. Then export it, and then import it to a spreadsheet.

Annual Marketing Plan Template: Live Webinar + Recording + MP3 Audio + Infographic

Join Maria Peagler for this 30-minute live training webinar — How to Plan Your Annual Marketing [Template Included]:

WHAT:

30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic

WHEN:

Thursday, December 21, 1pm ET, 5pm GMT

COST:

FREE for Members ($297.00 value).  Membership is $57 per month, cancel easily anytime.

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

How to Create Your Annual Marketing & Content Plans

Are you ready for your best year yet?

That's exactly what you'll learn how to do . . . step by step . . . in this month's bonus webinar.

It makes your marketing so much easier: you no longer have to rack your brain to come up with innovative marketing campaigns or wonder what works.

And because marketing & content are so intertwined, we'll be tackling both.

I'll be sharing my secrets — never before revealed — of how to create winning campaigns that grow your business, including:

  • how to know what content & marketing resonates with your audience (no more guessing) 
  • how to create marketing & editorial calendars (you get a template to make this super simple)
  •  what to plan first, so your next quarter & year practically plan themselves

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar Ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com membership enables you to:

#1: Access 1.5 Billion Customers in Only 10 Minutes

Pick the class you need, go directly to the lesson you want, and learn in 10 minutes. Get in, get what you need, and apply it right away.

social media training facebook

#2: Get Results in Less Time

social media training infographics socialmediaonlineclasses.com

Get instant access to infographics that teach you how to get more fans, sales, and increase your SEO. You get access to every infographic included in our online classes.

#3: Put an End to Social Media Overwhelm

Select the Learning Track right for your learning style and your business, and you can navigate instantly to the resource providing the content & the results you need.

learning tracks social media training

#4: Get 1:1 Coaching with Founder Maria Peagler

social media training coaching maria peagler

Get 1:1 coaching time with Maria every month when you join at the 3-Month level and above.

Plus, you get instant access to a private online community of peers eager to connect and discuss what’s worked for them.

Webinar Transcript

Welcome, everyone, to today's bonus webinar, your annual marketing plan for your best year ever. I'm Maria Peagler, and I'm the founder of socialmediaonlineclasses.com. I'll be your host for today's webinar. Before we get started, I want to take a few moments to let you know how this is going to work and what you can expect after the webinar.

I try to keep our webinars to 30 minutes because y'all have told me that you like shorter webinars better. Sometimes they go over, so what I do is try to hold as many questions as I can until the end so that if you only have 30 minutes, you'll be able to get all of the webinar in, and then I will stay as long as you guys have questions.

The great thing is that you get to sit back and relax. You don't have to take a ton of notes because you will get the webinar replay video, you'll get the slide deck, you'll get the webinar audio, and this month you're getting an infographic and a template as well for your annual planning. I've made being successful with your annual planning in this webinar super simple.

Without further ado, let's get started. My question to you is, what will your 2018 hold? The new year is coming and we all get really excited about the possibilities in a new year. We always look forward to what the new year can hold. Usually what they're going to hold is pretty much what we did last year, unless we do something different.

What I'm going to do is to cover how I plan my marketing and content and promotions so that I'm pretty much ... I'm not going to say guaranteed because nothing is a guarantee, but I'm in an optimal place to have my best year yet. Before we move on, what I want to do is to find out from everybody what is the number one thing you want to find out from today's webinar. If you can type in the chat window what is your number one thing you want to learn in today's webinar, and if you can put that in there, your response, I will make sure to cover it in the webinar.

I want to welcome some new members as well. Woops, I got the wrong screen there. I want to say welcome to April, and Ithaca Sports, and Karen. We've some long-timers here with us too. Kay Harris, hi Kay, and Mavis, and Robyn, and Terry. Hi to everyone. I hope everyone is having a wonderful holiday. I've got my Santa hat on today. They're going to be a little festive. Okay, awesome, we have some things coming in.

Let's see, how to do more with less. Ooh, fewer staff, fewer resources. Ooh, that's a good, good thing to look at. Kay, I'll be focusing on that as we go through. A lot of that is going to come from the first thing that I cover. A lot of that's going to have to do with doing more of what works and less of what doesn't, so being more successful with less and being able to measure what those things are. You're welcome, April. Robyn says, "How to prioritize and organize my marketing plan and social media calendar." Okay, awesome, awesome. We are definitely going to do that.

Also, I want to hear from everybody else. April, let me know what your number one thing is, and Ithaca Sports, you as well. Without further ado, we are going to get started. How do you plan to have a better year than you have already had this year? 2017, for most businesses, it has been a pretty good year, but how do you plan on having an even better year next year?

You do three things. The way to have your best year yet is to measure, plan, and then execute. You're going to measure what worked in 2017. I'm going to show you in more detail in just a moment what I mean by this. I will tell y'all something, for those of you who've been members a long time, you've heard me say this before, I am not a numbers person. I can do it but it's really hard for me to look at numbers and get the analysis out of it. It just takes me longer. My sister is an accountant and she can do it right away. It just takes me a longer time.

What I try to do is make measurement as painless as possible. I've got resources that I'm going to be sharing with you that allow you to go at a surface level to see what worked, but also if you want to go really deep and you need to prove ROI. For example, if you're a marketing agency or you're a freelancer, or even if you're a small business owner and you absolutely need to know what was a profitable campaign for you or a profitable event, I'm going to show you how to do that.

Then, once you identify those wins that you had from 2017, what you're going to do is to use those and to improve and adapt those for 2018. I've got a template that I'll be sharing with you that's going to make this really easy. My favorite thing about this is, and we're going to do this together, is your year pretty much plans itself. You're not going to believe how effortless this gets to be. Okay, this will go back to doing those things that are the most effective so you don't have to be running around trying to make sure you've got something going on all the time with more staff and more resources.

Then lastly, you're going to actually do the plan. You're going to execute. Measuring and planning is something that most of us do. Where we fall down is in the execution. That's me included. We're going to talk about what you'll need to carry out your plan, and I also have some exciting announcements to share with y'all. Let's get started in each of these.

The first one is how to measure your wins from 2017. How do you identify a win? What is that? A marketing or sales win is something that was popular, profitable, something that made you revenue in 2017. We had a bonus webinar last year, I think it was in November, in how to build your go-to marketing swipe file. I'm going to be sharing some of that in this webinar because that webinar was all about measuring your best social media posts, your best webpages, your most profitable clients, and putting those into a one-pager, like a one-page cheat sheet or swipe file that basically became your reference for what you were going to do in the next year. This is the link to that bonus webinar. I highly recommend that you do this. This is a game-changer for your business because you're not guessing. You know what works and you're doing it in the upcoming year based on your swipe file.

I've done this, and I can tell you that there are weeks where I know what I have planned to do, and sometimes the plan just isn't going to work or you've had a life event where something happened. Like my husband had surgery last week, so what I had planned to do last week I didn't get to do. What I did was I went to my swipe file and I said, "Okay, what did I do last year that I haven't done already this year?" It saves your bacon in a lot of ways. I highly recommend taking a look at this go-to marketing swipe file webinar.

This is one of the slides from it that's all about measurement. These are the things that you want to measure so that you can identify what your wins were for 2017 and how you can do them again in 2018, and maybe even improve upon them. You want to look at what your most popular social media posts are. Most everybody wants to know what their Facebook posts were, what their most popular ones were. You want to use either Facebook Insights or a social media management tool, if you have Hootsuite or Sprout Social or Buffer, something like that. The lesson 20 in Facebook 101 has multiple videos about how to do this.

You also want to measure the leads and sales that you got from social media. Again, most people focus here on Facebook. Now here is where I have the easy method and then the more detailed method. The simple method is a correlation. You take a look at the promotions you were doing. You take a look at your revenue. If you see a spike in revenue, you go back and look at what promotion you were doing. That's a correlation. You're not proving return on investment but it's a pretty good educated guess. That is in our Facebook 103 class, which is all about Facebook advertising, in lesson 12.

Now if you need to get detailed return on investment statistics, I have what I think is one of the absolute best lessons and tutorials out there in the Facebook advertising class in lesson 13. It teaches you how to use Google Analytics to measure your marketing campaigns and tie them to revenue. If you are a marketing agency owner and your clients are saying, "I need to see that we're making money on this," this is how you do it. Same thing if you're a consultant or if you're a business owner and you need to see, what did I do that generated the most revenue last year? This is how you can do it. It's something that you can get help with from me in your one on one coaching. That's how to measure your social media posts, leads, and sales.

You want to look at the most popular website pages and blog posts on your website and/or blog. You'll do this with Google Analytics. I have a blog post that makes this really simple right here. There's a lot of detailed stuff that you can do, but Google Analytics is a fire hose of data. I focus on the top three reports that you need to look at. I'll be showing the results that I got from doing these measurements so that you know what these should look like and how I'm going to use these in my 2018, and how you can too.

You also want to take a look at your highest revenue pages and posts, because interestingly, the most popular pages and posts on your website will not necessarily be the ones that make you money. That's surprising to people. It was surprising to me. I will actually show you that a little bit later. Again, that Facebook lesson 13 in the Facebook advertising class goes into all that. I think that's a pretty long video. It's a 20-minute video but it has to be. I can't show you in 10 minutes how to do detailed Google Analytics reporting.

Then if you want to measure your Twitter posts and how popular those are with Twitter analytics, I don't have a lesson on that, but your Twitter analytics is right here at this link. It's weird, it's not in Twitter. It's in a subdomain of Twitter. But if you've taken the Facebook 101 class, lesson 20, and know how to look at their insights, Twitter analysis is basically the same thing. That's true also of Instagram and Pinterest. If you look at Facebook 101 lesson 20 you can look at anything in social media and know how to measure it.

The only thing that's different from that is YouTube. Because it's Google, it's giving you another fire hose of data. I show you what the most important things to look at are in your YouTube 101 class in lesson 19.

 Also, we have a learning track these all around measuring your marketing results. This is such a good resource because learning tracks here at socialmediaonlineclasses.com bring in everything that we offer. It's lessons, blog posts, videos, infographics, everything, so everything around measuring ROI on your marketing events, promotions, content is going to be in this learning track. Here is a link to it. I highly recommend that you take a look at that because it's going to make this a whole lot easier.

How to Turn Website Visitors into Customers: Live Webinar + Recording + MP3 Audio + Infographic

Join Maria Peagler for this 30-minute live training webinar — How to Turn Website Visitors into Paying Customers:

WHAT:

30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic

WHEN:

Thursday, November 16, 1pm ET, 5pm GMT

COST:

FREE for Members ($297.00 value).  Membership is $57 per month, cancel easily anytime.

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

How Many Website Visitors Buy From You? 

"People visit my website, but they're not buying . . . "

That's a real quote from an SMOC member.

She has an excellent website, but not enough visitors aren buying.

We looked at her conversion rate (the percentage of website visitors who buy) and it's 1%.

Which is the average for website sales: the average small business website has a sales conversion rate of 1%.

Yes, that's a real statistic. 

Want to beat that 1%? Here's how you do it . . . 

. . . learn how to turn more of those website visitors into buyers, including:

  • the missing element from your website (and why people won't buy without it)
  • an actionable blueprint to follow if people visit your website & leave (this is where you get those missing sales)
  • how to combine social media, email, and your website into a 1-2-3 revenue-generating machine 

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar Ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com membership enables you to:

#1: Access 1.5 Billion Customers in Only 10 Minutes

Pick the class you need, go directly to the lesson you want, and learn in 10 minutes. Get in, get what you need, and apply it right away.

social media training facebook

#2: Get Results in Less Time

social media training infographics socialmediaonlineclasses.com

Get instant access to infographics that teach you how to get more fans, sales, and increase your SEO. You get access to every infographic included in our online classes.

#3: Put an End to Social Media Overwhelm

Select the Learning Track right for your learning style and your business, and you can navigate instantly to the resource providing the content & the results you need.

learning tracks social media training

#4: Get 1:1 Coaching with Founder Maria Peagler

social media training coaching maria peagler

Get 1:1 coaching time with Maria every month when you join at the 3-Month level and above.

Plus, you get instant access to a private online community of peers eager to connect and discuss what’s worked for them.

Webinar Transcript

Now, your mission in doing this is to follow up with your website visitors, not to be creepy but to create a relationship with them, eventually turning them into buyers. Now, not everybody's going to become a buyer and that's okay, but you need to follow up with people to go beyond the 1%. So I've shown what this process looks like and I've made it very personal because it's easy to think of people just as a website visitor, but remember these are people.

So Jane visits your website. Notice I gave her a name, that's very important. Jane. You want to think of website visitors are people. Why aren't people buying? Well, Jane visits your website but she doesn't buy right away. We don't know why. We can't guess at that, but we know that only 1% of visitors buy from your website right away. We're going to do some follow-up and try to turn Jane into a buyer. Before she leaves your website, you're going to make Jane an offer in exchange for your email. Like Robinson suggested, she could offer free shipping. Would you like free shipping? Enter your email and we'll send you a discount code to get free shipping on your first order with us. It could be, would you like a free guide to growing peonies? I offer the one-page checklist.

Lisa, this would be an excellent opportunity for you to offer your dyers worksheet. Lisa [Reeber 00:01:42] who's on the webinar is, she is a fabric dyer who has some incredibly complex formulas that you have to use when you want to dye fabric and know what you're going to get at the end. And she has come up with this awesome spreadsheet that shows you exactly, like if you want a light color or medium color or a dark color, here's exactly the percentage of dye powder that you need to use.

This is the offer that you need to make. Would you like the fabric dyers checklist or, you know what you call it, the worksheet so you know exactly how much dye to use to get the exact fabric color you want. You want to make that irresistible offer.

Then you can also do this or do the second step. If you don't have email marketing, you can do re-targeting or you can do re-targeting in addition to your email marketing. But when Jane logs in to Facebook, you show her an ad making the right offer and you don't want to be creepy about this. So I recommend showing people something for about five days, which is why I defined that custom audience as people who visited my website within the last five days. Day six, they don't see it anymore. You know, I don't want to be stalking people.

​Now, here are my tips for keeping it simple because if you look at online advice for doing this, it will make your head swim. It makes my head swim. I like to keep things very simple. First, make sure that your website is ready for people to buy from you. Include trust seals, your refund policy, let people get to know you, have testimonials. Have a handshake before you launch right into the offer to buy. If you already use email marketing, show an offer to Jane before she leaves your website. If you don't use email marketing, then re-target Jane with an ad on Facebook and your offer should reflect the relationship you have with Jane. You want to create a relationship with her and not be creepy.

[CHECKLIST] How to Create a Profitable Online Course in 2 Hours Flat (Even if You Don’t Have a Website)

2-hr online course checklist Socialmediaonlineclasses

That's right: 2 hours to create the course, the community, and launch it online. 

No membership software. 

No video editing software. 

No payment processor. 

No shopping cart.

This is truly Online Course Building for Dummies.

The truth is you don’t need any of those things to launch a profitable course.
In fact, investing in complex course creation tools is likely to do a lot more harm than good.
All you really need is . . .

The Minimum Viable Product

The minimum viable product (MVP) is a simple version of your course you can create & launch quickly to determine if . 

  • your course is any good
  • your market is interested
  • your course will be profitable

Don’t spend one iota of your time learning some complex course creation technology until you KNOW your audience will buy it. 

Here's an outline of what we'll be doing together to create your online course in just 2 hours. Click on the lesson you want to go to:

Why an Online Course?

Here's a real-life story of why I recommend building a simple online course: 

Last week I attended a week-long watercolor workshop taught by one of the top wildlife artists in the world. He's the author of a bestselling book on sketching (now out of print), and has been working over a year on self-publishing an iBook on watercolor.

Let me repeat that: he's been working over a year on an iBook. It's still not done. And probably won't be for another year.

Why not?

Because Apple makes you jump through hoops to have your book fit their iBook technology perfectly.

In short, it's a hassle.

Same with a Kindle ebook. It's a hassle.

But a simple online course? Easy-peasy: 2 hours and you're done!

This same artist told me he has over 20 videos recorded that he's trying to hyperlink in his iBook.

What? You've already got 20 videos recorded and ready to go?

What are you waiting for? Let's create an online course already!

One Rule: Keep It Simple

Simplicity is the guiding principle behind creating a basic online course to test your market fit.

Our goal is to create a good online course & launch it in 2 hours.

Specifically, here's what this will look like:

Course

Description

Length

60 minutes

Format

Video, with PDF downloads

Community

Place where students can ask questions & get feedback from instructor.

Notice what this project is not: a perfect online course. Not a multi-day course. Those come after you've verified your simple course is profitable.

If it's not, don't waste your time or money moving forward with a more expensive version.

Simple Course Creation Tools (You're Already Using)

To keep your course creation process simple, we'll be using readily-available tools you're probably already using. That way you don't have an extensive learning curve.

What are they?

Purpose

Tools I Recommend

To Record Your Video

YouTube Live, Facebook Live, your webcam or smartphone

To Sell Your Course

Vimeo

To Host Your Community

Facebook Group

Let's take a deeper look at why I recommend these specific tools:

To Record Your Video 

You already watch videos on YouTube, Vimeo and Facebook, you've likely already used your webcam, and I know you've recorded a video on your smartphone.

So you're already familiar with all of these tools. No they're not perfect, but they're what can get you up & running with a course in 2 hours.

To Sell Your Course 

Since the course is video with PDF downloads, it's easy to sell without a payment processor: upload the video to Vimeo ( a video hosting platform allowing you to sell your videos).

They deal with the payments, you get the revenue.

A solopreneur's dream.

To Host Your Community 

One of the biggest reasons your audience will buy your course?

Access to you . . . 

. . . to get feedback, their questions answered, and network with their peers.

They're already doing that in Facebook Groups. They're easy to create and manage, and your audience is already there.

Now that you know what tools you'll be using, let's get started!

1. Let's Build Your Course

Congratulations! You're ready to take the first step in building your course: recording your 60-minute video.

What will you record?

If you're an author: record a lecture you give about the lessons in your book.

If you're an artist: record yourself teaching how to create a simple piece. SMOC member Lisa Reber is a fabric dyer and teaches workshops on how to dye your own fabric using some pretty complex math formulas for the dye ratios you'll need.

If you're an entrepreneur: record yourself hosting a webinar, giving a conference keynote, or other educational session. SMOC member Dawn Hartwell is a social media consultant and hosts workshops on the latest social media topics.

If you're a local business: record a recent workshop you've taught. SMOC member Robin Finklestein, owner of The Valley Hive, teaches backyard beekeeping in the Los Angeles area. But what if you don't live in their area and no one teaches beekeeping near you? You can take their online course!

In short, record yourself teaching what you're an expert on.

Here are some of my best tips for overcoming fear of speaking to a group (or on camera):

MY BEST PUBLIC SPEAKING TIPS

  • IT'S NOT ABOUT YOU: Don't worry about what you look like, how you sound, or appear on camera. People are eager to learn what you have to teach. Focus on that.
  • BE NATURAL, NOT PERFECT: Don't worry about making mistakes on camera. We all screw up, even on-air TV personalities. Just move on and your audience will too.
  • GET HELP: You don't have to go it alone when creating your video If you need help in recording a video or using any of the tools I recommend, rely on the resources I recommend throughout this post (see the list at the end of the post). Reach out to me on social media, or join Socialmediaonlineclasses.com. We're here to help.

Let's Record Your Video

Now that you know what content you'll use for your course, it's time to actually record your video.

My top recommendations for video recording tools are Facebook Live & YouTube Live, as they both offer webcam recording with screen sharing if you need it.

Video Type

Tools I Recommend

Record Yourself

YouTube Live, Facebook Live, your webcam or smartphone all work well

Record Your Screen

Facebook Live & YouTube Live are easiest. 

For the purpose of our #1 rule — keep it simple — I recommend the the tools in the table above.

You can also use screen recording software, but that requires a learning curve and is not our focus here. If you're familiar with SnagIt, Camtasia or ScreenFlow, feel free to use those. 

Record your course using Facebook Live

I recommend recording your Facebook live video from your personal profile.

Yes, that's an oxymoron for a business course, but watch this video to learn why and how to record your Facebook Live:

  • Once you're done recording, select Done>>Publish Post. Be patient while Facebook processes your video. When it's ready, you'll get a notification.
  • Download your video recording by going to your personal profile and select  More>>Videos menu, as shown below:
online course facebook live video download locate
  • Select the video you want to download, and Facebook displays the theater box, as shown below. Select the three dot menu (...) and Download Video:
online course facebook live video download

Record your course using YouTube Live

You can use YouTube Live to record your video course even if you don't plan to have people watch it as you broadcast it live.  YouTube automatically records live broadcasts, and this is the only way you can record on their platform.

Here's how to do it:

  • Use a computer with a webcam and select Upload>>Livestream from their Home page as shown below:
online course youtube live stream
  • Tip: YouTube will prompt you to Stream Now by adding live stream encoding software. We're skipping that and using an easier option.
  • Instead, select Events>>Create New Event, and add your course title & description.
  • You can make your live stream Unlisted — that way no one can see your video live unless you provide them with a link. (You can download the video after you're done.)
  • Then select Go Live Now, as shown below:
online course youtube go live
  • You're now live on YouTube, and it records your video. Begin your 60-minute presentation.
  • When you're done, select Stop Broadcast. THIS IS IMPORTANT, as if you skip this step, YouTube won't save your recording. YouTube saves your recording (it often takes an hour or two and you'll get an email notifying you it's ready).
  • Download the video recording by selecting your channel icon at the top right of the YouTube Home screen, and then selecting Creator Studio:
online course youtube download video
  • Once you're in the Creator Studio, select Videos, and from the dropdown menu next to your live stream video recording, select Download MP4, as shown below:
online course youtube creator studio download video

Record your course using your webcam

Both Windows and Mac users can record video using software that comes on your computer. If you use a Chromebook, you'll need to use the Facebook Live or YouTube Live options I outlined previously.

If you use a Mac, you can use iMovie to record your video on your computer: 

  • If you need to record your screen, here's a tutorial on how to do a screen recording using iMovie & QuickTime.

Record your course using your smartphone

Both Android and iPhone smartphones offer native apps to record video using your phone. Here are my recommendations for recording a course on your phone:

  1. Record with your phone in landscape format (sideways)
  2. Place your phone on a tripod or other stationary object. It's more stable and keeps your hands free for demonstrating or communicating.
  3. Download an app to compress your video file. Smartphone videos are excellent quality, but are also huge!

High-five! You've completed the toughest part of this entire process: recording yourself (or your workshop) on video!

Now you're ready to prepare your file for upload, by compressing it to a smaller size . . . 

2. Let's Compress Your Huge Video File to a Smaller Size

Video files are enormous. There's no getting around it. A 60-minute video for your course will be around 1 GB in size.

That's too large to upload to Vimeo. It could literally take all day to upload.

Instead, we need to make the file size smaller by compressing it: that makes it quicker to upload, without compromising video quality.

My favorite free tool for compressing video files is Handbrake (a free download here). Use it to compress your video file by following along with me here:

Now that you're video file is done, you're ready to become the next Stephen Spielberg by creating a video trailer . . . 

3. Let's Hire a Pro to Create a Video Trailer ($5)

Why on earth are we creating a video trailer?

Short answer: Vimeo requires it to sell your course.

Long answer: it's standard practice to give buyers a sneak peek at the video they're interested in purchasing.

The good news is we're hiring this out on Fiverr.com. Sellers here often have a 24-hour turnaround, which frees you up to build your online community and upload your main video file to Vimeo.

On Fiverr, I recommend filtering the Video Editing gigs by a 24-hour Delivery Time and sorting them by Avg Customer Review, as shown below:

online course video trailer fiverr hire out

Once you've hired a Fiverr seller to create your video trailer, you're ready to create your online community.

4. Let's Build Your Online Course Community

No one likes going it alone . . . 

. . . and that's how it can feel when you're learning online.

Make your students feel connected by giving them access to you & their peers in a Facebook Group.

You don't even need a Facebook business page to do it.

Follow along with me as we create your online course community:

Add PDF files to your online course community

 If you have PDF downloads to accompany your online course, you'll add them here in your Facebook group.  Your students can download them from the Files section of the group.

Here's how:

  1. From your Facebook group, select Files from the left sidebar.
  2. To upload your files, select the blue Upload Files button at the top right of the group.
  3. Choose the files you want to upload and select Open.

Awesome! You've got your community prepped for your students.

One question: how will they join it?

We'll make joining part of their buying process on Vimeo.

Now that you've recorded & downloaded your video, compressed the video file, created your Facebook group (and uploaded accompanying files to it). Now you're ready to launch your online course!

5. Let's Sell Your Online Course ($20/mo)

You're at the final and most exciting step: selling your online course by uploading it to Vimeo.

You'll be using Vimeo's PRO level, which costs $20/month. That's a small price to pay to sell your online course without a payment processor, shopping cart, or website.

Vimeo PRO allows you to sell videos on demand (VOD). By uploading your video to Vimeo, you'll instantly have the ability to offer your online course for streaming or download — for any price you choose.

Let's look at an overview of what's involved in selling your course on Vimeo (we'll do these together following this overview):

  • Join Vimeo Pro.
  • Create a new video page.
  • Connect your PayPal account.
  • Tell Vimeo the basic details about your video.
  • Identify where you want to sell your course (current country or worldwide).
  • Upload your video trailer and main video file.
  • Connect your social profiles to the video.
  • Add your video poster & thumbnail (these appear on the video's sales page and I'll link to my tutorial on how to create these).

While this looks like a lengthy process, it's really just a series of forms and uploads: you're giving Vimeo the details it needs to sell your online course.

Let's get started!

online course vimeo pro
  • Now let's create your online course sales page (Vimeo calls that your On Demand page). Create it by selecting your profile icon>>On-Demand Pages>>Create a New Page, as shown below:
online course create new page
  • Vimeo takes you to the Create New Page screen. Select the option to sell a single video. Then add your PayPal account, and select Get Started, as shown here: 
online course 2 hrs flat vimeo create new page
  • Vimeo then displays the Basic Info screen. Add your video details here: the title, description, release year, genre, and tags. All of these details are required. Once you're done, select Save and continue, as shown below:
online course 2 hrs flat vimeo video basic info
  • IMPORTANT: Encourage students to join your online Facebook group in the description of your video. They can search for it on Facebook and request to join the group.  How will you know if they purchased the course? Require them to provide you with their Vimeo receipt via Facebook messenger or email.
  • Vimeo displays the Distribution page. Here you'll tell Vimeo that your video is ready to sell (instead of coming soon), where you want to sell it (worldwide or select countries), and you can even specify a unique URL.  (Note: I don't recommend choosing the Sell your work on your own domain option, as it requires you to have a separate domain ready. Vimeo doesn't provide that). Once you're done, select Save and continue, as shown below: 
online course 2 hrs flat vimeo video distribution
  • Vimeo displays the Pricing page. Give your pricing some thought: I recommend offering only the Buy option. Why? Because if you offer two options, Buy or Rent, you're forcing them to choose between the two. Make the decision simple for them: offer only the Buy option. Then specify the price, and select Save and continue, as shown here:
online course 2 hrs flat vimeo buy or rent
  • Vimeo displays the Videos screen. It's here you'll upload your compressed video file and video trailers we created in steps 3 & 4. You also have the option of adding a Bonus Features video. Upload your videos and select Save. (If you don't have your video trailer yet from Fiverr, select Skip for now.)
online course 2 hrs flat vimeo buy or rent
  • Vimeo displays the Appearance screen. Here you'll upload your the images for your sales page. Vimeo requires both a video poster (think of the movie posters you see in your local theater) and a video thumbnail (the small images you see on YouTube). Fortunately, both are simple to create with our tutorials:
  • Click here for our PicMonkey tutorial.  Use a PicMonkey YouTube thumbnail template to create the video thumbnail. To create the video poster, tell PicMonkey the size of the poster (shown below) and create it.
  • Click here for our Canva tutorial . Use their YouTube template for the video thumbnail. To create the video poster, tell Canva the custom dimensions you need and create it
  • Once you've uploaded your poster & thumbnail, select Save.
online course 2 hrs flat vimeo video poster thumbnail
  • Vimeo displays the Details and Promotions screens, but we're skipping those. They aren't necessary to get your course online.  Select Skip for now.
  • Vimeo displays the Audience screen: you're almost done! Here you decide if you want to allow viewer comments and you add your social network links.  Once you're done, select Save​, as shown below:
online course 2 hrs flat vimeo add social profiles
  • Vimeo displays a preview of your On Demand page for your video course. This is it: you're about to launch your online course: select Publish Page, as shown below:
online course 2 hours flat vimeo publish video page

You did it! You're now the proud creator of an online course in only 2 hours of your own time.

Summary

Vimeo handles the payments and displays your revenue and video stats in your account, so you can see instantly how your course is faring.

Of course, now you need to promote it.

And we can help with that too.

I'd love to hear from you if you've used this tutorial to create your own online course: leave me a comment below, and I'll feature it on my social networks!

Do you know a colleague or friend who would benefit from this tutorial? Share it with them so they can get their talent out into the world and helping others.

Recommended Resources

To record a Facebook Live video: Facebook 101: Develop a Successful Facebook Page

To record a YouTube Live video: YouTube 101 Training Course for Small Business

To reach your goal of creating an online course: Reach Your Goals Every Time bonus webinar

To create your video poster for Vimeo using PicMonkey: The Ultimate Guide to Using PicMonkey to Create Social Media Images

To create your video poster for Vimeo using Canva: DIY Stock Photo Library Video

1 2 3 9