Which Social Network Should I Use for My Business?

In Lesson Three of my free Social Media Strategy class, I show small business owners how to determine which social network is best for their business in just 5 minutes (normally it would take months of market research to figure this out).

J.O, a new member here at SMOC, has this question after doing the exercise in Lesson Three and getting his results:

“So how should I define which social media is where my majority of audience are?
I followed your instructions but I don’t know how to compare the results.”

 Facebook vs. Twitter?

J.O. is wondering whether Facebook or Twitter is best for his business.  After all, Facebook is the network of 1 billion users, and Twitter is a great way to get found with hashtags and conversations around his business.

But the answer was surprising:  neither Facebook nor Twitter was best for his business.


The Surprising Solution

J.O.’s business is all about finding jobs online.  Three social networks will be best for his business:

  1. LinkedIn is the top choice for anyone searching for a job.  It’s become the human resources database of the 21st century, and LinkedIn is continually evolving to make job hunting the #1 focus for people here.
  2. Google+ is the second choice because of it’s boost it gives to search engine results.  By posting here regularly, J.O.’s website & Google+ page will appear higher in Google search results, and drive more traffic to his website.
  3. YouTube is the third social network that completes the solution for J.O.’s business, as it’s the second largest search engine behind Google, and will again help his Google search engine rankings.

Watch the Video

Wondering which social network is best for your business?  Members can watch the video showing the case study of J.O.’s business and find out — in just 5 minutes — which social network you should use for best results.


Maria Peagler is the founder of Maria Peagler Digital, a serial entrepreneur, and award-winning author/publisher of nine books. She is an award-winning artist in both watercolor and quilting. She is married to her husband of 30 years, mom to two adult sons, and enjoys hiking in the north Georgia mountains.