Instagram Marketing Infographic: 64 Instagram Marketing Strategies
Instagram is THE hottest social network and has been for several years.
Why? You get a streamlined newsfeed making it easier to read —without the political rants and drama you see on Facebook.
How Can Instagram Marketing Help my Small Business?
Instagram is a branding social network. It's terrific for visibility, engagement, and creating relationships with your followers.
You can, however, use Instagram for far more than branding: you can generate leads and sales — if you use it innovatively. That's what this Instagram Marketing Infographic teaches you how to do — updated for 2019 & 2020.
64 Innovative Instagram Marketing Tactics
Try combining tactics from each category to come up with new marketing ideas that will put you one step ahead of your competition. Check out the marketing campaign generator below this list of proven marketing tactics:
- Use your brand name for SEO
- Include your website URL in your bio
- Describe your business in your bio
- Use SEO keywords in your bio
- Show your personality
- Use your headshot as your profile pic
- Avoid using your logo as your profile pic
- Keep your bio updated: change URL for important offer
- Take Instagram images using the app on your phone
- All images are 1080 pixels square
- You can crop images in the Instagram app
- Use appealing filters to give your image a trendy look
- Flat lays of products are hugely popular
- Share product reveals
- Snap event photos
- Feature client testimonials
- Use a brand hashtag in captions
- Identify trending hashtags (use search)
- Create event hashtags to use in captions
- Use up to 30 #hashtags per post
- Use only relevant #hashtags - don't spam
- Hashtags can contain only alphanumeric characters
- Be specific & relevant in your hashtags
- Use search terms as hashtags
- Use tags to mention followers
- @Username mentions & links to follower
- Followers notified of your @mentions
- Tagging increases your engagement
- Can use tags in Stories
- Tag team members - feature them & their work
- Tag customers — think case studies, testimonials
- Add tags in captions & comments
- Connect Instagram & Facebook
- Can send posts automatically to a Facebook profile or page
- Connecting the two social networks makes it easy to post to both
- Can also connect Twitter to your Instagram account
- Automatically send to posts to Twitter
- Use a shopping cart? Connect it to Instagram!
- Automate marketing by connect Instagram to Zapier
- Include your Instagram link in your email marketing
- Record live videos or upload recorded videos to Instagram
- Video is 3-60 seconds
- Live videos disappear after 24 hours
- IGTV in your branded Instagram video channel
- IGTV is recorded videos only
- IGTV videos can be up to 10 minutes long
- Want your videos to last longer? Save live videos to Instagram Stories
- Then save that video story to Highlights to make it display permanently on your profile
- Instagram provides analytics on business accounts
- You can block followers
- You can add an Instagram account admin in Facebook Business Manager
- Tap Activity to see Likes & Comments — no Shares on Instagram
- Want to Unfollow someone? Do it from their Profile
- You can post to Instagram using a 3rd-party management tool like Hootsuite, SproutSocial or Loomly
- Search for #hashtags to use in your posts
- Use search to find brands and people you know
- Use Instagram Stories: 10-second images and/or 15-second videos
- Stories disappear after 24 hours
- People can Comment on, but not Like Stories
- Stories appear above your feed, horizontally
- Stories tend to be more informal than feed posts - images/videos don't have to be "perfect"
- Story images are 1080 x 1920 pixels
- Stories are outstanding for branding
- Got an upcoming product launch? Announce it via a Story
Here's how to combine these Instagram marketing tactics into an innovative campaign customized for your unique business:
# | Category | Description |
|---|---|---|
2 | Profile | Include website URL in bio |
14 | Images | Share product reveals |
24 | Hashtags | Use search terms as hashtags |
32 | Tags | Use @mentions in captions & comments |
34 | Integrate | Automatically send to Facebook |
41 | Video | Broadcast live or upload recorded video |
51 | Manage | Add admin in Facebook Business Manager |
64 | Stories | Announce product launch |
I chose the tactics above to create a product launch campaign:
- include the link to the product in my bio
- share a sneak peek of the product using an image
- use a search term as a hashtag to increase the post's visibility
- tag team members, colleagues or influencers in the caption & comments
- automatically send the post to Facebook
- do a live video announcing the new product
- add an admin in Facebook Business Manager to help moderate and engage with comments
- offer more details about the product in a story
What You Should Do Now
Whether you're already experienced with Instagram marketing or a beginner, this infographic has plenty of quick tips and ideas to fuel truly innovative campaigns. Keep it handy for a potential 4 million ideas on how to promote your business on Instagram.
