Instagram Marketing Infographic: 64 Instagram Marketing Strategies

Instagram is THE hottest social  network and has been for several years.

Why? You get a streamlined newsfeed making it easier to read —without the political rants and drama you see on Facebook.

How Can Instagram Marketing Help my Small Business?

Instagram is a branding social network. It's terrific for visibility, engagement, and creating relationships with your followers.

You can, however, use Instagram for far more than branding: you can generate leads and sales — if you use it innovatively. That's what this Instagram Marketing Infographic teaches you how to do — updated for 2019 & 2020.

64 Innovative Instagram Marketing Tactics

Try combining tactics from each category to come up with new marketing ideas that will put you one step ahead of your competition. Check out the marketing campaign generator below this list of proven marketing tactics:

  1. Use your brand name for SEO
  2. Include your website URL in your bio
  3. Describe your business in your bio
  4. Use SEO keywords in your bio
  5. Show your personality
  6. Use your headshot as your profile pic
  7. Avoid using your logo as your profile pic 
  8. Keep your bio updated: change URL for important offer
  9. Take Instagram images using the app on your phone
  10. All images are 1080 pixels square
  11. You can crop images in the Instagram app
  12. Use appealing filters to give your image a trendy look
  13. Flat lays of products are hugely popular
  14. Share product reveals
  15. Snap event photos 
  16. Feature client testimonials
  17.  Use a brand hashtag in captions
  18. Identify trending hashtags (use search)
  19. Create event hashtags to use in captions
  20. Use up to 30 #hashtags per post
  21. Use only relevant #hashtags - don't spam
  22. Hashtags can contain only alphanumeric characters
  23. Be specific & relevant in your hashtags
  24. Use search terms as hashtags 
  25. Use tags to mention followers
  26. @Username mentions & links to follower
  27. Followers notified of your @mentions
  28. Tagging increases your engagement
  29. Can use tags in Stories
  30. Tag team members - feature them & their work
  31. Tag customers — think case studies, testimonials
  32. Add tags in captions & comments 
  33.  Connect Instagram & Facebook
  34. Can send posts automatically to a Facebook profile or page
  35. Connecting the two social networks makes it easy to post to both 
  36. Can also connect Twitter to your Instagram account 
  37. Automatically send to posts to Twitter
  38. Use a shopping cart? Connect it to Instagram!
  39. Automate marketing by connect Instagram to Zapier
  40. Include your Instagram link in your email marketing 
  41. Record live videos or upload recorded videos to Instagram
  42. Video is 3-60 seconds
  43. Live videos disappear after 24 hours
  44. IGTV in your branded Instagram video channel
  45. IGTV is recorded videos only
  46. IGTV videos can be up to 10 minutes long
  47. Want your videos to last longer? Save live videos to Instagram      Stories
  48. Then save that video story to Highlights to make it display permanently on your profile
  49. Instagram provides analytics on business accounts
  50. You can block followers
  51. You can add an Instagram account admin in Facebook Business Manager
  52. Tap Activity to see Likes & Comments  — no Shares on Instagram
  53. Want to Unfollow someone? Do it from their Profile
  54. You can post to Instagram using a 3rd-party management tool like Hootsuite, SproutSocial or Loomly
  55. Search for #hashtags to use in your posts
  56. Use search to find brands and people you know
  57. Use Instagram Stories: 10-second images and/or 15-second videos
  58. Stories disappear after 24 hours
  59. People can Comment on, but not Like Stories
  60. Stories appear above your feed, horizontally
  61. Stories tend to be more informal than feed posts - images/videos don't have to be "perfect"
  62. Story images are 1080 x 1920 pixels 
  63. Stories are outstanding for branding
  64. Got an upcoming product launch? Announce it via a Story

Here's how to combine these Instagram marketing tactics into an innovative campaign customized for your unique business:






Include website URL in bio



Share product reveals



Use search terms as hashtags



Use @mentions in captions & comments



Automatically send to Facebook



Broadcast live or upload recorded video



Add admin in Facebook Business Manager



Announce product launch

I chose the tactics above to create a product launch campaign:

  • include the link to the product in my bio
  • share a sneak peek of the product using an image
  • use a search term as a hashtag to increase the post's visibility
  • tag team members, colleagues or influencers in the caption & comments
  • automatically send the post to Facebook
  • do a live video announcing the new product
  • add an admin in Facebook Business Manager to help moderate and engage with comments
  • offer more details about the product in a story

What You Should Do Now

Whether you're already experienced with Instagram marketing or a beginner, this infographic has plenty of quick tips and ideas to fuel truly innovative campaigns. Keep it handy for a potential 4 million ideas on how to promote your business on Instagram.


Maria Peagler is the founder of Maria Peagler Digital, a serial entrepreneur, and award-winning author/publisher of nine books. She is an award-winning artist in both watercolor and quilting. She is married to her husband of 30 years, mom to two adult sons, and enjoys hiking in the north Georgia mountains.

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