How to Write a Blog Post in 10 Minutes Flat: Content Generation in the Real World
Our Content Marketing Made Simple bonus webinar is a favorite with our members here at Socialmediaonlineclasses.com. I generate a LOT of content here: what you see in this blog is only about 10% of it. Our members get access to our classes, infographics, webinars and way more.
How do I do it as a busy entrepreneur, wife, and mom? I fit my business into my life. I actively look for snippets of time I can use to work on content while I'm doing something else as well.
Here's a brief look at the tactics I've developed to create cornerstone content in just 10 minutes. Timestamps & transcript are below the video:
00:15: 10-Minute Content - how we do it
00:25: Dictate Content (I do this while walking on my treadmill desk and in carpool line!)
01:15: My Favorite App for Dictating Content
01:26: How I Dictate Content — Step-by-Step
02:59: How to Get Content from the C-Suite Easily
03:40: Create Content Using Templates (tip from when I managed a group of writers)
04:16: Use Templates for Blog Posts, Images, Slide Decks, Audio, & Video
05:30: Repurpose Your Best Content
05:45: Examples of How We Repurpose Content Here at Socialmediaonlineclasses.com
Now I know you’re all wondering about number 3, 10 Minute Content. Is it really possible or is it a gimmick? Well, ladies and gentlemen, it is possible and here’s how. You can dictate your content into your smartphone. I do this frequently. I don’t do it every time, but, I have set up for myself a treadmill desk and I do it so that I can get my exercise in so I’m not sitting in front of a computer all the time and I also do it sometimes in carpool line. You know, I’m sitting in carpool waiting to pick up my kids, you know, I’m not talking on the phone but I am talking into my phone and I’m going to show you how you too can do this.
You can dictate into your smartphone using an app. Now, there are several apps that you can use for this. I use Evernote, which I’m sure you’ve heard of, it’s a wildly popular note taking app, but you can also use dictation apps like Dragon Dictation, there are lots of apps that you can use and here’s how you do it. In Evernote, when I’m creating a new note, it has the cursor right here and it’s ready for me to type on my smartphone. Now, I’ve got my smartphone here and I’m doing it this way. Instead of typing it, I click on this microphone button here and I talk into my smartphone and Evernote will take 30 seconds of dictation and transcribe it into text. Now, if you’re doing this in a relatively quiet room it does an excellent job, I’m actually amazed at how well it does. If you’re in a loud room, not so much, but you can dictate 30 seconds of content at a time and then at the end of that 30 seconds, it will paste that content in, you just click on that microphone again, and you dictate your next 30 seconds of content and by doing that you have saved yourself a ton of time typing in a blog post or a white paper or a PowerPoint presentation and then, you can copy and paste this into WordPress or Word or whatever it is that you are using to create your content. You can even email this to yourself. So that’s one way of creating 10 minute content is by dictating it into your smartphone.
Let me also tell you, if you are a small business owner or if you are someone who is in a small business who is tasked with doing social media and it’s really hard to get your CEO’s time, this is a way that you can do this. Go to lunch, you know, when you’re in the car on the way to a meeting, you know, something like that, interview the CEO, you know, get him or her to talk, you know, do an interview, do it by phone there are actually phone apps that you can use, that I’ve used, to do interviews and then you can have that transcribed. You know, doing something orally is actually a really quick way to generate content for people who are just super busy.
The second way that you can create 10 minute content is to use templates. Now, I can tell you that we did this a lot when I was at ExecuTrain(?) and I was managing a team of about seven technical writers. We didn’t create anything from scratch. We did everything from a template and it saved so much time and I still do it now. It helps not only maintain quality and consistency if you have multiple people generating your content, it also saves a lot of time. You can have a template for any type of content that you create. My blog posts, many of them I use, I create starting with a template, especially the ones that are announcing my bonus webinars, that’s the same blog post every time, I just change out the content and the image for the webinar. All of my infographics and checklists I start with a template. I will take a template then fill in the new content and change the colors. Same thing with multimedia, this presentation came from a template. I didn’t even create the template, I purchased it and somebody else did the design and I filled it in. You can do the same thing with videos, you can get a video intro for your business, you can get music for your podcast, and use those over and over again. That helps with your branding and it also cuts down on the amount of time that it takes for you to create that content.
Thirdly, and finally, the last thing that you can do to generate 10 minute content is to repurpose your best content and I’m going to give you some examples of this. Whenever I do a bonus webinar, like this one, you get this content in several forms. It probably started out as an article, but you’ll get the video replay, you get an audio file, and the audio file doesn’t take me any time to do. When I’m editing the video, all I do is save this as an audio file and it takes one minute to do. That does not take a long time. Then I also repurpose the content in an infographic or checklist. So you can take your content, in the way that’s easiest for you to create it and then outsource it or delegate it to a staff member to have them repurpose it into whatever content is best for your audience. If you’re a business to business brand then you would look at doing a white paper or a PowerPoint presentation. If you’re a business to consumer brand, you would look at doing images, possibly some infographics or a video.