You know those people who seem to get twice as much done in the same 24 hours as everyone else?
That's about to be you . . .
. . . I'm going to show you my productivity secrets for getting a ton of social media hacks & tactics checked off your list — whether you've got 10 minutes, 30 minutes, 60 minutes or a full day to devote to them.
Here are 24 of my favorite social media hacks & tactics, organized by the time each takes to complete. Use this table of contents with links to jump to the hack you're interested in:
Got only 10 minutes to do your social media? You can do it! Here are my favorite social media hacks you can do in short bursts:
It's tough to keep up with the constant changes to social media marketing, so we make it easy with This Week in Social Media: a living blog post that we update every week with the newest and most relevant changes you need to know about.
You can write your next social media post easily in 10 minutes, but what about longer form content? Yep, you can check that off your list too by creating "chunked" content."
While you may not be able to create an entire PowerPoint presentation for LinkedIn or Slideshare in 10 minutes, you can get a start on it: choose the template, build the transition slides, or even copy a previous presentation to use as the foundation.
You can take the same approach with a blog post, infographic, or any other type of content: break it down into 10-minute chunks. I do this often and show you how in this excerpt of our Content Marketing Made Simple webinar:
Now that you've got a great social content, how about changing it up for a different social network? This post shows you how to take one piece of content and repurpose it for every major social network:
Writing a great post is no longer enough, is it? With Instagram & Pinterest (and even Facebook) you need a well-designed photo to go with it.
How about taking a few images when you're out on your daily walk or out with friends? Use this DIY Stock Photography Guide to help you take great photos:
Canva.com is a free tool that makes you look like you've got a pricey graphic designer on staff, even if you have zero design skills.
One of my favorite things about Canva is it takes care of the social media image sizes for you. You don't have to search all over the internet for a Pinterest pin length, Facebook timeline cover dimensions, or any other image size.
Watch this webinar excerpt as I show you how to take a single photo and change it up for multiple purposes using Canva:
When you have a bit more time, you can focus on those social media tactics that require more focus. Here are my favorites:
When you want to create that special social media post, one that gets tons of Likes, Comments, and Shares, spend some more time on it to ensure it has all the right elements. This excerpt of the Perfect Social Media Post webinar reveals what the "perfect" Facebook post looks like:
Yes, you can create a Facebook ad in under 30 minutes, especially if you followed our guides above to create great social content and images.
Check out this case study of an SMOC member who got 1,200% ROI on his first Facebook ad (the case study is from 2013, yet the elements of any profitable ad campaign remain the same today). The beauty of this ad campaign is its simplicity of a solid boosted post:
Want to measure your social media marketing return on investment (ROI)? You can do it in just 30 minutes using our tutorial on how to do social media tracking using Google Analytics
Social media marketing careers are hot, and with unemployment at 4.4%, it's a job-seeker's market. So what's your perfect social media career?
Every character counts on Twitter, so ensure you're making the most of your 140 with our Twitter Headline Checklist. It teaches you how to transform ho-hum tweets into influential ones:
No matter what you think of his politics, President Trump (and candidate Trump before that) uses Twitter like a boss. This is a man who doesn't use a computer or email, but he dominates headlines using Twitter from his Samsung Galaxy smartphone.
Even if you're not tech-savvy, you can use Twitter to dominate headlines like Donald Trump:
When you've got an hour to dedicate to social media, these hacks yield major results:
Case studies offer the best of what works in social media campaigns, and here at Socialmediaonlineclasses.com we offer 37 of them. All feature a unique small business, so you can learn from brands just like yours:
My One-Click Blog Post tutorial shows you how to set up an automation between Instagram & a WordPress blog, allowing you to create a blog post with a single click.
Yes, really. I use this on my art blog and it works seamlessly. I developed this automation because a significant number of SMOC members sincerely don't have time to blog, or frankly just don't want to. Here's the perfect shortcut:
The beauty of using social media tagging properly is you don't need a huge fan base: tag the right people & brands and you've got an instant conversation.
The trick? Every social media platform has different rules and methods for tagging. Rather than trying to figure it all out on your own, rely on the Social Media Tagging Ultimate Guide here:
Hashtags are everywhere: television, print, online, and every social network. Hashtag etiquette, however, is different on Instagram than on Twitter. While you can use 30 hashtags on a single Instagram post, doing that on Twitter would make you look like a spammer or a dweeb.
Using a hashtag doesn't take 60 minutes; understanding how to use them like a pro does. This #hashtagprimer has over 20 examples of how to use hashtags effectively, on each major social network:
Content is a business asset and you need to get as much life out of yours as possible. Whether your content is a single image, a Facebook post, a YouTube video, a Pinterest pin, or a blog post, you can make a few small changes to it and earn more longevity.
The 21 Ways to Extend the Life of Your Content guide and infographic are a cornerstone primer on how to squeeze every last drop of longevity from your content:
LinkedIn is THE business-to-business (B2B) social network, so if that's your niche, you need to be here. But having an outstanding profile is just the first step. To really stand out from all the other professionals here, take an hour and write a great article for LinkedIn Pulse.
SMOC grad Lynda Spiegel repurposes her blog posts and gets far more engagement on LinkedIn than she does on the blog itself:
Here's where you can literally transform your business, in just a single day. These social media tactics are those that set the direction of your marketing, and make the execution easy.
Tip: Take a day and make it a planning retreat: get out of your usual office and allow yourself the luxury of working "on" your small business marketing instead of "in" it.
Our Social Media Strategy class is the bedrock of everything we offer here at Socialmediaonlineclasses.com, and it's completely free. It's also the first place I recommend our members start:
Once you've got a strategy, how's it going to be executed? That's the tough part, and this 3-part Social Media Action Plan series shows you how to go beyond your strategy to set SMART goals, create your action plan, and measure your results.
It's a classic you don't want to miss:
Social media automation is a smart strategy for marketing agencies and consultants who juggle multiple clients. Even solopreneurs like automating a part of their social media, so they can move on to other priorities.
Watch this excerpt of our Automate Your Social Media webinar to learn what I recommend you put on auto-pilot and how to do it:
If you like the idea of automating your social media, you're going to love these guides on systemizing those tasks you do in your business repeatedly. These guides show you how to create the systems the book The E-Myth by Michael Gerber talks so much about.
Gerber's book is told as a story between a mentor and mentee, and it's been the inspiration for many a business owner to go from worker to boss. But it doesn't tell you how to set up those systems.
These two guides do just that:
This template takes only 60 seconds to complete, especially if you follow the guide accompanying it:
Once you've identified those tasks you want to systemize, then you're ready to start the nitty-gritty of setting up those systems.
Be patient: these processes are often a process of trial-and-error, but the payoff is huge. The guide below offers 10 different business automations that will offload & delegate tasks so you can focus on revenue-generating projects:
These include ways to go on vacation without stressing over your business to working with a virtual assistant. Each are proven ways I've grown Socialmediaonlineclasses.com while maintaining a lean brand:
Why? These wi-fi only laptops are a small business-owner's dream: light, versatile, and they don't cost a fortune. I purchased one for myself and my VA, and put it to the test while out of town at a conference. In short? I was the ONLY attendee in a room of at least 200 people who's laptop lasted a full eight hours on a single battery charge.
Yes, your next laptop should be a Chromebook, and here's your guide to using it as an entrepreneur:
Too many small business owners have put off video marketing, but we can't ignore it any longer. In the age of easy-peasy live stream video, you literally have no excuse not to be doing video.
So take a full day and get started. All you need is a smartphone and a wi-fi connection. Use these two guides to get started:
This is a comprehensive guide to being comfortable on camera, case studies of three small businesses literally transformed with video, and a whole lot more. Don't miss it:
Live stream video allows you to broadcast live using only your smartphone: no video editing or uploading necessary. It took years for social networks to figure out if they really wanted users to share video, they needed to make it stupidly simple for us to do it. Now, it is:
What's a swipe file? Your greatest hits in social media, marketing, blogging, or any marketing success. They're your biggest wins in marketing, collected in once place to serve as inspiration for your next campaign.
I build lots of swipe files here at Socialmediaonlineclasses.com: our members have one inside SMOC where I share fabulous examples of brands doing social right; I also offer a free social media swipe file as well as one for blogging for non-members.
At the end of last year, I developed my own swipe file for SMOC, including my best-performing traffic sources, email campaigns, ad campaigns, social media posts, and much more. Then I created a template from it and shared it with our members in this webinar, so they could create their own marketing swipe file, easily:
Whew! This is a BIG list, and I recommend you bookmark it so you can return to it often.
The goal isn't to do all of these right away, but to give yourself options when you've got some time to do a social media activity beyond just your latest post.
Put these hacks on your calendar for those days when you have more flexibility in your schedule, and you'll be amazed at the progress you make.
Social media marketing has become an integral part of any communications, marketing or advertising campaign. Employers expect job candidates to have outstanding social media marketing skills, even for positions that aren’t traditionally in the communications field.
Here are 11 (updated to include the hot field of digital advertising) of the highest-paying social media marketing careers and the average annual salary range of each:
Salary Range: $35,000 - $175,000 and up
Enjoy helping other small businesses reach new heights with your social media marketing skills? Consider starting your own consulting firm! Combine entrepreneurial skills with your love of social media marketing to help small businesses, non-profits, and solopreneurs grow their brands.
Salary Range: $100,000 - $150,000
Communications departments in large brands include marketing, public relations and social media, and the V.P. ensures each is reaching their goals on a quarterly and annual basis. V.P.’s need a strong understanding of each discipline, the ability to manage teams and guide them in reaching the brand’s goals. Think brands like Coca-Cola or UPS.
Take a look at the 6,500+ jobs, in the U.S. alone, paying over $100K for a V.P. of Communications listed on Indeed.com:
Salary Range: $60,000 - $100,000
Public relations (PR) focuses on communicating with the general public and media outlets to communicate a brand’s news and messaging. Social media marketing has become a huge component of PR, making it easier to reach more people than ever before, yet the challenge is to maintain the message when social media makes it easier than ever for rumors to spread. PR managers often work in political campaigns, for major utilities, and large brands.
Salary Range: $50,000 - $100,000
Years ago this career had little to do with social media, but that’s changed as social media is a huge component of today’s marketing communication strategies. This means that the directors and managers of these departments need a solid background in social media marketing. Every brand, no matter their size, needs marketing, and you’ll find these managers at mid-size to large companies.
Salary Range: $30,000 - $100,000+
Every business wants to rank highly in online search to get organic traffic to their website. Social and SEO work together, and it takes a rare candidate who understands how to use both to achieve lasting results without resorting to shortcuts that get a brand penalized. Analysis is an important skill for SEO Specialist who need to work through volumes of data to identify important ranking factors. SEO Specialist often work as consultants, but will also be a critical part of any marketing team at brands of all sizes.
Salary Range: $40,000 - $95,000+
Great content is the foundation of digital marketing, and it’s up to the content manager to develop and curate outstanding content to use in multiple ways throughout a brand’s marketing. Content managers need a strong writing and editing background and the ability to manage a team of contributing writers. Content managers often work at digital, publishing, or media brands.
Indeed.com lists over 32,000 careers for Content Managers paying over $40K.
Salary Range: $40,000 - $80,000
Marketing consultants often work with small business owners to jump start or even build a marketing campaign from scratch. One of the largest components of these marketing plans? You guessed it, social media. Advertising on these social networks also plays a large part in marketing, so consultants need to be experts on both organic and paid strategies.
Salary Range: $40,000 - $85,000+
Directors oversee the entire spectrum of social and digital marketing, and need to stay on top of the evolving landscape to focus campaigns on those platforms offering best results for the brand. Directors often work at larger companies as part of a marketing department across all industries, including private and public brands, as well as government agencies.
Indeed.com lists over 9,000 careers for Social Media Directors paying over $45K.
Salary Range: $30,000 - $80,000+
Online community managers combine social media marketing skills with community development, either with a brand’s audience, clients or both. Being a community manager requires diplomacy, the ability to encourage community participation, using tools like Facebook groups, forums, comments on social media, and other community tools. Community managers are especially valuable for brands with challenging public images and are expected to turn negative perceptions into positive ones.
Indeed.com lists over 16,000 Online Community Jobs earning over $30,000 in the U.S. alone, including this one for the Clark Howard show (a nationally-syndicated consumer advice radio show):
Salary Range: $40,000 - $70,000+
Analysts review bottom-line results from digital campaigns using native analytics within each platform as well as third-party tools like Google Analytics. It’s up to the analyst to identify whether campaigns are generating a return on investment (ROI), and requires candidates who enjoy working with large amounts of data. Analysts can be consultants or be part of a larger marketing team.
Salary Range: $35,000 - $100,000+
Digital advertisers are responsible for branding, generating leads and sales through online advertising. Knowledge and experience of a broad variety of platforms from AdWords to YouTube to each social network will command greater salaries.
Advertisers not only develop the ad creative, but the audience targeting, website assets such as landing panges, tracking and conversion pixels, and reporting. You'll also be required to prove the return on investment (ROI) from advertising budgets.
How do you qualify for any of these top ten high-paying social media marketing careers?
You need to prove to employers you've got the most up-to-date social media training from a respected institution.
Daily? Multiple times a day?
For small business owners, searching Google is an important tactic for competitive research, finding the best tools, and solutions for problems.
But, getting the results you can actually use is tricky. Fortunately, today I’m showing you my seven secrets for finding ANYTHING using a Google search. These are the tactics I use most often to refine the results Google displays when I’m searching.
Here’s the one-page infographic, with each tactic explained in more detail below:
<p><strong>Please include attribution to Socialmediaonlineclasses.com with this graphic.</strong></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><p><a href=’https://socialmediaonlineclasses.com/7-secrets-to-find-anything-using-google-search’><img src=’https://socialmediaonlineclasses.com/wp-content/uploads/2015/03/google-search-infographic-Socialmediaonlineclasses.jpg’ alt=’7 Secrets to Find Anything Using Google Search’ width=’620px’ border=’0′ /></a></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><p>
Let’s get started —
Google search is smart, but it’s not human-brain smart, so you need to be able to tell it exactly what you’re looking for. For example, if want to find social media online classes, and type that in the Google search field, it will return anything using those words in any order (and sometimes the results don’t use every one of those words). You often get content that’s only remotely related to what you truly need.
Instead, when you need to see only those results using an exact phrase, surround the phrase in quotes, like this:
Then, Google will return ONLY those results using those words together in that exact order.
Sometimes you just want to do a general search and see what’s out there. It’s not important in what order the words appear, but you do want all of them to be included in the results. Then you surround your search phrase in brackets:
Google will return a much broader variety of results than the search done in quotes. I use this search when I’m early in my research and want to see the breadth of content available on my topic. It’s important that all those terms appear in the results, but not necessarily in that order.
This is one of my favorite Google search tactics.
When I’m looking for results that appear on a certain website only, I can limit my search using the site: parameter, as shown below:
This is the search I do most often, as Google search is far smarter than any search option a website offers for its own content. I use it to search for content with social networks, on a specific website like Zapier.com or neilpatel.com, and Google returns only those results from that website only.
Notice I included the word “journalist” in quotes. That way Google shows me only results on Twitter using the word journalist. It doesn’t matter where it appears: it could be it a tweet, in the twitter account name or bio, but journalist will appear somewhere on Twitter to be included in those Google search results.
Every time Google returns search results, it offers a toolbar allowing you to refine your results. If you select Search Tools>>Any Time, you can then select from a specific time frame. It could be within the last 24 hours, the last week, month, or year, or you can specify a custom date range.
This is really important when I’m search for only the latest results, as what worked online two years ago doesn’t necessarily work today.
I extremely selective about who I trust with content online. These days, everyone’s a publisher, but not necessarily a quality one. One of the big differentiating factors that separates the high-quality content from the rest is their images.
So I LOVE using Google Image search. It allows me to separate the quality results from the dregs that appear in my search results.
It’s easy to do: just do a regular Google search, then when Google returns the results, click on Images.
You immediately see which images are high-quality, and which are, frankly, crap.
Other times, you truly need an image: a checklist, an infographic, or a blueprint. And only an image will do.
Google Image search is the trick!
Quite often I find that Google will return results that are close, but not exactly what I need. So, here’s my all-time favorite search tactic. Use the related: search parameter. It will find those results that are the most similar to what you’ve specified.
For example, I tried out Piktochart, an online application for creating infographics. While it was great, it wasn’t exactly what I needed, and I wasn’t able to find what exactly what I wanted. So, I used this Google search:
I then saw all the related tools and resources I could use for creating infographics that might better serve my needs. I have found little-known resources on the web using this tactic. Sometimes it’s not necessarily the best-known resources that serve your need, but using this search parameter, you can find those that best fit you & your business.
Just as you can search Google for an image, you can also search for a video to show you exactly how to do something. What Google returns are the most popular YouTube videos for your search topic. I do have one caveat for this search: the most popular videos are not always the best. I don’t use this search tactic a lot, because frankly the results are not always quality videos.
But, it’s a place to start.
To find results in videos only, do a normal Google search, then click on Videos, as shown below:
Google returns videos that address the topic you’re looking for. It’s a place to start find the solution to whatever problem you have, right now.
An important note: these tactics will work in ANY search engine, not just Google. They work on Bing, Yahoo, Duck Duck Go, you name it. So bookmark this page, download the infographic and share it. You just became an online search ninja for your business.
Flunked the job interview for a dream job because I don't have social media skills. Gonna' be smarter next time!
By the way — have you Googled yourself?
Employers will. What will they see?
Use this ultimate guide to improve your chances of landing your dream job by differentiating yourself on social media. Almost every employer will review your LinkedIn profile, and likely Facebook and Instagram as well.
[At the end of the guide, I share a tip that will get you noticed, get you an interview, and ultimately, get you the job. Read on.]
Bookmark this post so you can return to it when you need it. Click the links below in Quick Navigation to jump to the section you need:
Whether you're interested in starting your own business, becoming a freelancer or getting a job with a corporate firm, don't miss our guide to the highest-paying social media marketing careers. You'll discover the top job titles, salaries, and see real people and their earnings:
Our intern Amanda Jensen (attended Arizona State University's Walter Cronkite's School of Journalism) wrote this excellent guide on what she learned about the difference between personal and professional social media while working here at Socialmediaonlineclasses.com.
In this 24-minute webinar, you'll learn how to stand out as a pro on social media (even if you're not). I also share tips for making an outstanding impression in a job interview:
Review the main concepts from the webinar with this slide deck. You can download it by selecting the settings icon in the play bar:
Your resume is the first impression an employer has of you. What does yours say about you? Does it look like everyone else's? Follow the recommendations in my infographic, and pay special attention to the Extra Credit section:
Your personal brand is worth $200,000 according to CNN's Christine Roman, and it's a critical part of your job search. This guide & infographic give you the step-by-step guide to establishing your own brand:
When I interview interns and potential SMOC team members, I'm shocked at what I see on their Facebook profiles. Nudity, profanity, and stories of drinking binges are huge #fails on your profiles.
Be smart about what you share on Facebook and learn who can see it in this guide:
"There is a sense of urgency — the more people who go through these [social media] certification programs, the more distance they put between themselves and their co-workers that don't." — Brian Solis, author of The End of Business as Usual
Prove you've got what it takes to get results on the job by earning a social media certificate. It's yet another way to differentiate yourself from the crowd of resumes on the pile:
Every employer and their brand wants more of one thing:
Engagement on social media.
True engagement: not from ads, but from fans and followers.
Give it to them:
I guarantee you'll get noticed.
Want to practice? Follow me on Twitter (@sm_onlineclass) and engage with me. Watch how I tweet, engage, and share. It's one of the best ways to learn.
Infographics are, hands-down, the most popular tools I offer here at SocialMediaOnlineClasses.com. People love getting actionable tactics, organized and well-laid out for them. It's like having a marketing checklist right before your eyes.
Here you can find our most popular infographics we make available to the public.
Downloaded thousands of times, this social media strategy chart (and spreadsheet) guide you in developing a strategy unique to your business. It's the best place to start or adapt your social media marketing plan:
Wondering what the heck's a hashtag? Feel like you need a Twitter-to-English dictionary? This actionable infographic & guide offer 64 different ways to get greater visibility online using the hashtag. Includes 20+ examples of brands like Oprah, Coca-Cola, Audi & even the NFL! You're sure to find a hashtag strategy that works for you:
64 Facebook marketing tactics grouped into eight unique categories. Use the infographic as checklist, or combine them by taking one strategy from each group for a possible combination of over 4 million marketing campaigns.
LinkedIn has the most affluent demographic of any social network. Are you profiting from it? If not, check out the Profitable Guide to LinkedIn Networking. You'll grow your network, get new opportunities and new clients.
If you're new to Twitter, how do you fit everything you need to say in ust 140 characters? By following this Twitter Headline Checklist: after all, tweets really are just a headline motivating your followers to take action, right? Here's how to convince them every time:
This mobile-only social network packs a powerful punch with images, captions, and hashtags. It's a fun way to connect on a personal level to your audience, but make no mistake: it's not Pinterest. The etiquette here is quite different. Learn how with this infographic:
Which is more important: reaching the right person or a crowd of people? If you said "the right person," then you need this guide to social media tagging. You'll be reaching influencers, getting noticed online, and more engagement than you ever imagined!
Wish you could scale yourself and get better opportunities? Whether you're a business owner or a staffer, this guide teaches you how to put the stuff you don't enjoy on auto-pilot, so you can focus on your passion:
Need evergreen publicity for your brand? That's what a blog tour does, and you can launch a tour even if you don't have your own blog. Authors routinely do these "online book tours," but they work fabulously for business-to-business brands & services as well:
You work hard on your content, whether they be social media posts, blog posts, images or infographics. Learn how to squeeze every drop of value & life out of every piece of content you create:
Enjoy these infographics with my compliments. When you're ready to learn HOW to do these tactics, become a member: you'll get clear lessons, short video tutorials, and guided assignments that get you more customers, your current customers spending more, and a growing business in any economy.