Social Media Analytics Archives - Maria Peagler Digital

Category Archives for Social Media Analytics

CASE STUDY: 3 Metrics to Measure Year-End Social Media Results, Version 2.0

As we approach year-end, do you need to show measurable results for your online marketing? I’m about to make it stupidly simple . . . . . . by using the 80/20 rule: 20% of your effort generates 80% of your business. You’ll measure the top 20% of your promotional tactics to see what drove 80% of the results. Here […]

Facebook Insight Stats Explained: How to Mine Your Facebook Analytics for Actionable Tactics

Facebook captures data on how your fans interact with your posts, their demographic info, and what posts they like best. And Facebook shares it with you in a feature called Insights. Best of all, results you see are unique to your fans. But Facebook page owners rarely use Insights. Why? Because they’re filled with numbers, data, and graphs. […]

Measuring the Results from Your SMART Social Media Goals: Your First 100 Days Challenge

For the final article of this 3-part series — Your First 100 Days — we’ll use free analytics tools to measure the results from your SMART social media goals. To recap, Part Onelooked at a SMART goal for Jenifer, who needs to promote her latest book. I recommended she go with her strengths, which are her […]