Adventures in the Time of Quarantine
Welcome to your practical guide to NOT going stir crazy during the global COVID-19 pandemic (or life’s other challenging times we find ourselves unprepared for). Many of us are quarantined or practicing social distancing, meaning we are isolated from the activities we cherish and the people we love. This guide in entirely a gesture of goodwill […]
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How to Recession Proof Your Small Business
This blog post won’t be like any other you see from me: it has no offers, no case studies, nor anything for you to buy. What you will hear from me is advice you won’t get from anyone else (pay special attention to recommendation #3).Today, I’m sharing with you how to protect your business from […]
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[CASE STUDY] Facebook CyberMonday Ad Earns 19X ROI
The Black Friday/Cyber Monday season is so competitive and expensive for Facebook advertising, many small businesses feel like they simply can’t compete . . .. . . we’re about to bust that myth wide open. Our client didn’t want to tackle complicated Facebook ads on her own (she was busy running the business), so she trusted […]
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Vacation Rental Social Media Marketing Case Study
In September of 2018, I took over the social media marketing for Cabins of Birch Hollow, a 300-acre resort property in Stanton, Kentucky offering 10 deluxe rustic-style cabin rentals. The co-owner, Kay Harris, built a thriving vacation rental business, but wanted someone else to manage the social media marketing. It was my first time running a […]
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