We’re so proud of our students and instructors who are in the headlines lately. They’re doing big things and using social media to promote their latest projects. Take a look: Our own YouTube101 instructor, Vanessa Wilson, was featured on ABC’s 20/20 as one of the enormously successful Generation YouTube entrepreneurs profiting from the video platform. […]
Continue readingThis is our 7th year of publishing our classic infographic, updating it to include the most up-to-date tactics that work on Facebook NOW. As your Facebook newsfeed gets more and more crowded, you need to evolve your marketing to be smarter. Give your fans — and Facebook — content that gets the highest reach possible. Currently, that’s video: specifically, […]
Continue readingWant to stand out on Twitter? Need to learn how to write a great tweet? Easy. People have been doing it for over one hundred years: Headlines. Look no farther than newspaper editors and fiction authors: they’ve mastered the art of the tease — writing short, detailed copy leaving readers hungry for more.A compelling headline includes several characteristics:1. SHORTTwitter’s […]
Continue readingTwitter is the one social network my students and clients are most hesitant to join. It’s only for celebrities like Alyssa Milano and Charlie Sheen, they say. Or like my summer intern Matt, they feel like they need a Twitter-to-English dictionary to decipher people’s tweets. Stated plainly, Twitter is not for wimps. It takes persistence […]
Continue reading[UPDATE] Amanda Jensen, author of this blog post, landed her first professional position at a Fortune 100 company. Scroll down to the end of the article to find out where. Confessions of a millennial intern who thought she was social media savvy. What she learned was that using social for business was completely different!”Social media? Yeah […]
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