Small Business Content Marketing [Case Study]: How to Turn One Major Piece of Content into a Month’s Worth of Marketing

Last week I shared with you my content generation & marketing secrets that simplify social media marketing. This week, you get a case study of how a small business can build one major piece of content and use it as the basis for a month’s worth of content and social media marketing.Case Study: Your First Business […]

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Social Media for Local Business [Case Study]: Hair Salon on Facebook

How can local businesses capitalize on social media marketing to compete with chains and online competition? This week’s case study focuses on a local hair salon that uses their small, local status as their greatest asset, successfully monetizing social media marketing in a mid-size midwestern city.Case Study: G. Michael Hair SalonGreg Lee is the owner of […]

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Google Analytics for WordPress: Easily Measure What Matters

The final installment in my WordPress Website series demystifies how to useGoogle Analyticsfor WordPress. First, what is Google Analytics? It’s a measurement tool that analyzes the traffic to your website. If you’re a statistics geek, you’ll love it and won’t need to read this article. You’ll feel right at home. If you’re not a stats geek, […]

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Why Large-Brand Case Studies Don’t Work for Small Business

If you’ve been staying abreast of how brands use social media, you’ll hear some well-known companies mentioned repeatedly: Dell, Virgin, Starbucks, Ford, Amazon, Zappos and more. Which is fabulous if you’re a large business: you can take a look at what other mega-brands are doing and simply adapt their strategies to your organization’s style. But small business […]

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Facebook Insight Stats Explained: How to Mine Your Facebook Analytics for Actionable Tactics

Facebook captures data on how your fans interact with your posts, their demographic info, and what posts they like best.  And Facebook shares it with you in a feature called Insights. Best of all,  results you see are unique to your fans. But Facebook page owners rarely use Insights.  Why? Because they’re filled with numbers, data, and graphs. […]

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