How a Boston Bike Frame Brand Uses Social Media as Their Sole Means of Marketing [CASE STUDY]

In this exclusive case study, you’ll learn how a local handmade bike shop uses social media exclusively to market their business. You’ll discover how they invest just an eighth of their time to make personal connections with their audience.Case Study: Firefly BicyclesFounded in 2011, Firefly Bicycles is based in Boston, Mass., a city known nationwide for […]

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How a Local Candy Store Uses Social Media to Generate Sales after TV Exposure [CASE STUDY]

In this exclusive case study, you’ll learn how a local candy store’s appearance on national television doubled as an opportunity to learn how to make better use of social media. You’ll discover how they connect with their customers—near and far—in just a few hours a week. Case Study: Sweet Pete’s Based in Jacksonville, Fla., Sweet […]

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How to Build Your Own Stock Photo Library for Facebook, Pinterest, and Instagram

Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism at Arizona State University.  You’ve probably heard about the importance of adding images to your Pinterest, Instagram and Facebook posts. Large companies are able to hire professional photographers to take photos for their websites, and still others […]

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Social Media for Local Business [Case Study]: Local Neighborhood Meat Market on Facebook

Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism at Arizona State University. How can local businesses capitalize on social media marketing to compete with Wal-Mart and Costco’s deep discounting? This week’s case study focuses on a local meat market that uses their small, local […]

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Instagram for Small Business: Three Master Marketers

Editor’s Note:  Amanda Jensen is a summer intern at Socialmediaonlineclasses.com.  She’s a student at the Walter Cronkite School of Journalism at Arizona State University. Since its release in October 2010, Instagram has gained popularity around the world. As of March 2014, there were nearly 200 million monthly active users, and about 13 percent of all internet […]

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The College Grad Guide to Finding Your Dream Job Using Social Media Marketing #college2career

According to NPR, CNN, and U.S. News & World Report, college grads have the best job market in decades. Don’t waste that degree by letting this happen to you: ​Flunked the job interview for a dream job because I don’t have social media skills.  Gonna’ be smarter next time! P. Keasberry Socialmediaonlineclasses.com Member By the way — […]

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