How a New York City-Based Small Business Pivoted for Higher Revenue [CASE STUDY]

New York city is the big time: if you can make it there, you can make it anywhere, right? What if your small business business revenue isn’t enough to “make it?” It happens. To the best of entrepreneurs. Mega-cities like New York and San Francisco have astronomical living expenses.  How can small business owners pivot successfully and increase their […]

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Social Media Strategy Template: Develop Your Social Media Strategy in 60 Seconds [Version 2.0]

[UPDATED] — download your free social media strategy template and worksheet, and learn how to develop your unique social media marketing strategy for your business.  If you’ve been using social media marketing but haven’t seen results . . . . . . then it’s time for a do-over. And it starts with identifying which social network is your low-hanging […]

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7 Secrets to Find Anything Using Google Search – Social Media Classes

7 Secrets to Find Anything Using Google Search audio version.How often do you use Google search?Daily? Multiple times a day? For small business owners, searching Google is an important tactic for competitive research, finding the best tools, and solutions for problems. But, getting the results you can actually use is tricky.  Fortunately, today I’m showing you my seven […]

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How to Get Over 70% of Your Business from Twitter: Interview with Patty Farmer

 Think twitter is just for celebrities? This interview is about to bust that myth wide open . . . Patty Farmer gets over 70% of her business from Twitter (she reveals exactly how much of her business in the interview). Listen to the Full Interview with Patty Farmer (23 min) Bite-sized clips are below, each about 5 minutes in length. Click […]

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Visual Storytelling for Brands

Editor’s note: We’re continuing our Visual Storytelling theme this week with a look at how brands can market using visual content, along with examples of those doing this well.  You can listen to my interview (or read the transcript) of my interview with Ekaterina Walter, co-author of The Power of Visual Storytelling here. The human attention […]

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How to Run a Successful Crowdfunding Campaign – Interview with Ebony Love, LoveBug Studios

Update to Original Blog PostEbony has run another successful Kickstarter campaign, meeting her goal yet again! This time she launched her own line of exclusive fabric cutting dies, and after successfully meeting her original goal AND her first stretch goal, she is working towards her second stretch goal of $25,000! You can find her project […]

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How a Boston Bike Frame Brand Uses Social Media as Their Sole Means of Marketing [CASE STUDY]

In this exclusive case study, you’ll learn how a local handmade bike shop uses social media exclusively to market their business. You’ll discover how they invest just an eighth of their time to make personal connections with their audience.Case Study: Firefly BicyclesFounded in 2011, Firefly Bicycles is based in Boston, Mass., a city known nationwide for […]

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