Social media marketing has become an integral part of any communications, marketing or advertising campaign. Employers expect job candidates to have outstanding social media marketing skills, even for positions that aren’t traditionally in the communications field. Here are 11 (updated to include the hot field of digital advertising) of the highest-paying social media marketing careers and […]
Continue readingDonald Trump dominated headlines from the moment he entered the 2016 presidential race. He rarely gave interviews or held press conferences, but instead used Twitter as his megaphone to publish his message. In this blog post, you’ll learn how to “tweet like Trump” and dominate the media using Twitter for your personal or business brand. Let’s start with the […]
Continue readingIt’s that time of year again . . . . . . when I offer a round up of the latest case studies from the SMOC blog. Learn from these savvy small business owners: they’re achieving huge success with social media marketing, and so can you. In 2013, we published a comprehensive list of 13 social media marketing […]
Continue readingWho runs your life: you or your business?Entrepreneurs face often-insurmountable challenges: while some people thrive under that pressure (Marissa Mayer), others feel overwhelmed by the constant flux of change and a 24/7 culture. Compound that stress during your busiest time of year and you’re likely exploding over the small stuff. So what’s a budding (or seasoned) entrepreneur to do? Hop off the entrepreneurial […]
Continue readingForget the myth of the starving artist . . . . . . today, you’ll learn how you can do what you love and sell it using social media marketing.In fact, you’re going to want to bookmark this post. It’s a long one, full of actionable marketing & sales tactics you’ll want to return to later. Go […]
Continue readingMemes — humorous images or videos — spread quickly on the internet. But are they right for your brand marketing? Here are comprehensive resources and examples to help you decide – and enjoy the creativity behind the web’s best memes. Quick Navigation Geico Insurance Marco Polo CommercialProgressive Insurance Thanksgiving CommercialState Farm’s “Never” CommercialBetter Business Bureau Northwest […]
Continue readingImagine these numbers for your next blog post: 49,000 views 490 shares 63 commentsYou don’t need to be a big brand or celebrity blogger. All you need . . . . . . is LinkedIn Pulse — the publishing arm of the B2B social network. In this case study, you’ll discover how a solopreneur published a quick […]
Continue readingYour greatest resource as a small business owner is your time — you need to invest it only in activities that pay off over the long term. There’s one role you fill in your business that pays handsome dividends: content creator. Every entrepreneur is a content marketer, so I’m always looking for evergreen campaigns that produce results for years, […]
Continue readingVideo marketing for small business has never been easier, and in this ultimate guide you’ll learn how you can broadcast to the world using only your mobile phone.Think of video marketing as a multi-tool for your promoting your brand:record behind-the-scenes videos in areas not open to the public (harvesting lavender at a local organic farm)give […]
Continue readingYou’re ready to write your next social media post . . . . . . but how do you tailor it to take advantage of each social network’s unique features & capabilities? That’s what you’ll learn in this post. We’re keeping it simple, using a single piece of content, shared differently on each major social network. Quick […]
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