Facebook captures data on how your fans interact with your posts, their demographic info, and what posts they like best. And Facebook shares it with you in a feature called Insights. Best of all, results you see are unique to your fans. But Facebook page owners rarely use Insights. Why? Because they’re filled with numbers, data, and graphs. […]
Continue readingI don’t advocate “buying” Facebook fans or other schemes that inflate your vanity metrics (it ends up hurting you far more than it helps). That’s why I’m thrilled to share you with a case study this week of an SMOC member who doubled her fan count in just one week – authentically. What was her secret?Meet […]
Continue readingDr. Ann Pike is a licensed psychologist in Georgia who is part of a larger practice. She wanted her own small website that would showcase her individual approach to psychology, where she could offer articles and a detailed list of resources people could refer to for their own reading. The Problem Dr. Pike already had […]
Continue readingIn Lesson Three of my free Social Media Strategy class, I show small business owners how to determine which social network is best for their business in just 5 minutes (normally it would take months of market research to figure this out). J.O, a new member here at SMOC, has this question after doing the […]
Continue readingMarybeth Tawfik had a career as a photographer and an engineer, but her real passion is quilting. She’s lived all over the world, including Asia and Europe, and she’s won European awards for her longarm quilting. She returned to her Athens, Georgia hometown and turned her passion into Cambridge Lane Studios, a local longarm quilting business. […]
Continue readingNotice how much LinkedIn has changed this year? It’s practically an entirely new social network. How can you make sure you’re profiting from their latest changes to build a profitable network? Download the Ultimate Guide to Profitable LinkedIn Networking infographic. It outlines 64 powerful tactics in eight categories; use it as a menu to pick and choose the […]
Continue readingFor the second part of the 3-part series — Your First 100 Days — you’ll create a Social Media Action Plan for your goals. Last week, in part one, we developed a SMART goal for Jenifer, who needs to promote her latest book. I recommended she go with her strengths, which are her Pinterest boards. To review that SMART goal: Create […]
Continue readingFor the final article of this 3-part series — Your First 100 Days — we’ll use free analytics tools to measure the results from your SMART social media goals. To recap, Part Onelooked at a SMART goal for Jenifer, who needs to promote her latest book. I recommended she go with her strengths, which are her […]
Continue readingFor the second part of the 3-part series — Your First 100 Days — you’ll create a Social Media Action Plan for your goals. Last week, in part one, we developed a SMART goal for Jenifer, who needs to promote her latest book. I recommended she go with her strengths, which are her Pinterest boards. To review that SMART goal: Create […]
Continue readingNext week Barack Obama will be sworn in for his second term, and like many presidents before him, his new term will be watched closely during the first 100 days. Why? That first 100 days gives a glimpse of what to expect over the next four years: it’s enough for the president to develop a plan, […]
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