How to Build Your Own Stock Photo Library for Facebook, Pinterest, and Instagram
Editor’s Note: Amanda Jensen is a summer intern at Socialmediaonlineclasses.com. She’s a student at the Walter Cronkite School of Journalism at Arizona State University. You’ve probably heard about the importance of adding images to your Pinterest, Instagram and Facebook posts. Large companies are able to hire professional photographers to take photos for their websites, and still others […]
Continue readingSocial Media for Local Business [Case Study]: Local Neighborhood Meat Market on Facebook
Editor’s Note: Amanda Jensen is a summer intern at Socialmediaonlineclasses.com. She’s a student at the Walter Cronkite School of Journalism at Arizona State University. How can local businesses capitalize on social media marketing to compete with Wal-Mart and Costco’s deep discounting? This week’s case study focuses on a local meat market that uses their small, local […]
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Instagram for Small Business: Three Master Marketers
Editor’s Note: Amanda Jensen is a summer intern at Socialmediaonlineclasses.com. She’s a student at the Walter Cronkite School of Journalism at Arizona State University. Since its release in October 2010, Instagram has gained popularity around the world. As of March 2014, there were nearly 200 million monthly active users, and about 13 percent of all internet […]
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The College Grad Guide to Finding Your Dream Job Using Social Media Marketing #college2career
According to NPR, CNN, and U.S. News & World Report, college grads have the best job market in decades. Don’t waste that degree by letting this happen to you: Flunked the job interview for a dream job because I don’t have social media skills. Gonna’ be smarter next time! P. Keasberry Socialmediaonlineclasses.com Member By the way — […]
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Small Business Content Marketing [Case Study]: How to Turn One Major Piece of Content into a Month’s Worth of Marketing
Last week I shared with you my content generation & marketing secrets that simplify social media marketing. This week, you get a case study of how a small business can build one major piece of content and use it as the basis for a month’s worth of content and social media marketing.Case Study: Your First Business […]
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Social Media for Local Business [Case Study]: Hair Salon on Facebook
How can local businesses capitalize on social media marketing to compete with chains and online competition? This week’s case study focuses on a local hair salon that uses their small, local status as their greatest asset, successfully monetizing social media marketing in a mid-size midwestern city.Case Study: G. Michael Hair SalonGreg Lee is the owner of […]
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How to Generate 1,200% ROI on a $50 Facebook Ad [CASE STUDY]
Have you considered Facebook ads but just weren’t sure if they would produce results for you? Do you wonder if your small budget is too small to compete with mega-brands for ad space? This case study of a local business who achieved a stunning 1,200% return on investment (ROI) on an ad of $50 will prove […]
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CASE STUDY: 3 Metrics to Measure Year-End Social Media Results, Version 2.0
As we approach year-end, do you need to show measurable results for your online marketing? I’m about to make it stupidly simple . . . . . . by using the 80/20 rule: 20% of your effort generates 80% of your business. You’ll measure the top 20% of your promotional tactics to see what drove 80% of the results. Here […]
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Google Analytics for WordPress: Easily Measure What Matters
The final installment in my WordPress Website series demystifies how to useGoogle Analyticsfor WordPress. First, what is Google Analytics? It’s a measurement tool that analyzes the traffic to your website. If you’re a statistics geek, you’ll love it and won’t need to read this article. You’ll feel right at home. If you’re not a stats geek, […]
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Why Large-Brand Case Studies Don’t Work for Small Business
If you’ve been staying abreast of how brands use social media, you’ll hear some well-known companies mentioned repeatedly: Dell, Virgin, Starbucks, Ford, Amazon, Zappos and more. Which is fabulous if you’re a large business: you can take a look at what other mega-brands are doing and simply adapt their strategies to your organization’s style. But small business […]
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